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EA will "succeed" when it addresses Wii audience, says Pachter

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EA's right to focus heavily on Wii to bring itself through its financial crisis, Wedbush Morgan's Michael Pachter has told VG247, and that success in the Wii market is nothing short of pivotal to the publisher's survival.

"I think it is essential to address the growing Wii installed base," the analyst said today.

"It is important to keep in mind that EA has always had mass-market brands (mostly sports and Harry Potter); if these can't work on the Wii, there is something wrong with the way they are marketed.

"I think that once the company figures out how to address the Wii audience, it will succeed."

EA said yesterday it's to shift a heavy focus onto Wii, and intends to even rival Nintendo on its own platform.

CEO John Riccitiello made the remark in the wake of heavy third quarter losses, announced yesterday.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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