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amBX gets tools and middleware license for PS3

Wednesday, 4th February 2009 16:10 GMT By Patrick Garratt

ambx2

amBX has finalized its Tools & Middleware License agreement for PS3, the firm announced today, paving the way for the lighty, rumbly games tech to make its way to the console.

“This is a major milestone in the development of amBX as a ubiquitous standard for entertainment sensory experiences,” said amBX CMO Jo Cooke.

“amBX has already proved incredibly popular and successful within the PC games, music, movies and apps markets and the Tools & Middleware License agreement with SCEI will allow us to bring amazing light, rumble, sound and air movement experiences to game users.”

The ambient technology’s been limited to PC thus far.

If you’re in San Francisco next month, the amBX engineering team will be doing free, on-stand developer tutorials at GDC, focusing on best practice techniques to create ambient experiences for games. The space around the booth will also be amBX-enabled.

The amBX booth number is 5519 in the North Hall Moscone Center.

Press release after the break.

amBX ANNOUNCES TOOLS AND MIDDLEWARE LICENSE FOR PLAYSTATION®3
Redhill, UK – amBX today announced that it has concluded a Tools & Middleware License agreement for PLAYSTATION®3 (PS3™) with Sony Computer Entertainment Inc. (SCEI).

Originally conceived and developed for the PC by a UK team within Philips Research, amBX is a technology that delivers real-world sensory experiences – using light, colour, rumble and even air flow – through licensed amBX peripherals, to the virtual worlds of video games, music, movies, Internet and TV entertainment. The Tools & Middleware License agreement with SCEI will allow amBX to develop its ambient experiences technology beyond the PC market and into the worldwide game market.

“This is a major milestone in the development of amBX as a ubiquitous standard for entertainment sensory experiences,” commented Jo Cooke, Chief Marketing Officer, amBX. “amBX has already proved incredibly popular and successful within the PC games, music, movies and apps markets and the Tools & Middleware License agreement with SCEI will allow us to bring amazing light, rumble, sound and air movement experiences to game users.”

amBX has already licensed the technology to many content developers and publishers in the gaming sector and the amBX developer program has recently launched a new, free SDK to allow many more hardware and entertainment developers to add this innovative technology to their products. A support forum also provides advice and best practice information as well as a complete toolbox that will unlock the most advanced features of amBX at www.ambx.com.

-ENDS-

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2 Comments

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  1. Blerk

    I’d love to know how many people actually own this kit.

    #1 6 years ago
  2. Psychotext

    You mis-spelt “shit” there Blerk.

    #2 6 years ago