Fri, Jan 30, 2009 | 12:08 GMT
Sony plans Killzone 2 web game as part of £2m marketing push
As part of SCEE’s £2m Killzone 2 marketing strategy, the company will be releasing a web-game or Firefox and Internet Explorer users that invites players to fight in teams against the ‘Helghast threat.’
“We’re very excited about our online campaign,” Killzone 2’s UK product manager Phil Lynch said today.
“What we’re attempting has never – to my knowledge – been done before, certainly as a piece of communication.
“In essence, we’re creating a web game based on a Firefox and IE app that consumers can download to their computer, and where they can then create their squad consisting of up to three additional friends.
“Once running and activated, and when the user is browsing the internet, their screen will be ‘attacked’ by Helghast as they browse pages,” he went on. “They can alert their squad members to come and help them and if the team can collaboratively vanquish the Helghast threat, they’ll get their score posted onto the leaderboard and be in with a chance to win some prizes and unlock additional content.
“It’s very innovative and something that I believe will resonate with our consumers.”
No date for the web game has been set.
We’ll check with Sony now.
Thanks, CG.biz.
By Mike Bowden
Related posts
Co-op patch for Killzone 2? “No plans,” says Sony
Sony released PSP, but never put enough of a push behind it, says Smackdown CEO
7 
Posted in: Hot, PS3, Shooter, Sony
Tags: Guerilla Games, killzone 2
7 comments
#1
Dean
30/01/09, 12:08 pm
Sony *plans*.. not Sony *pans*. Unless they’re slagging it off themselves, before they’ve even relased it!
#2
Mike
30/01/09, 12:08 pm
Ta.
#3
Robo_1
30/01/09, 12:15 pm
That does sound top, I may even jump from Safari to Firefox for a month
#4
No_PUDding
30/01/09, 12:40 pm
I’ll just buy the game.
#5
doctorstrange
30/01/09, 5:27 pm
releasing a web-game *on* Firefox and… not or
anyway this has been done before – by Sony with the Last Man psn game but it wasnt anywhere near as ambitious as this sounds
#6
wz
30/01/09, 5:40 pm
I think it would be “… for FF and IE users…”.
#7
doctorstrange
30/01/09, 5:50 pm
oh yeah on the users would be a bit odd