Fri, Jan 30, 2009 | 16:27 GMT
Kotick: The cost per hour of videogames is lower than any other form of entertainment
In a video interview with CNBC, Activision Blizzard CEO Bobby Kotick has said that the one factor that videogames has to take into the recession against other forms of entertainment is that the cost per hour is very low for the consumer.
“I don’t think [the videogame industry] is exempt from kind of [financial impact] over the next few years but I think the one thing we benefit from is the cost per hour of videogame entertainment is lower than any other form of entertainment.”
Kotick went on to say that this dollar-cost per hour is such an advantage to the average consumer and is why companies like the “Disney’s, the Viacom’s, the Time-Warner and the Sony’s” are all now in the video-game business.
See the full interview with Kotick through here.
By Mike Bowden
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Posted in: Activision Blizzard, Hot
Tags: Bobby Kotick
10 comments
#1
DaMan
30/01/09, 4:31 pm
funneh photo.
#2
Quiiick
30/01/09, 4:49 pm
What a idiot!
I (and probably all of you) don’t play games because it’s cheap entertainment.
#3
DaMan
30/01/09, 4:56 pm
http://i40.tinypic.com/2mplz13.jpg
#4
Truk
30/01/09, 5:03 pm
“What a idiot!
I (and probably all of you) don’t play games because it’s cheap entertainment.”
I don’t think that’s what he’s saying. He makes a good point, I think. It’s not original, but I believe it has some validity.
#5
Mike
30/01/09, 5:06 pm
Yeah. People spend weeks sometimes years playing the same game week-in, week-out. You don’t get that kind of value for money with films or books.
But as far as music is concerned, I’d say he’s wrong. I’m still listening to albums I bout 15-20 years ago.
#6
wz
30/01/09, 5:36 pm
That’s not true for watching movies on DVD.
Edit: Well, DVDs would be “budget titles”, so I guess I am wrong.
#7
elronathon
30/01/09, 5:56 pm
given how long some games take to fully explore this seems like a pretty safe statement really
#8
Quiiick
30/01/09, 6:28 pm
@ Truk
Yeah, maybe I got his words all wrong. But never the less it’s an extremely lame statement.
#9
theevilaires
30/01/09, 6:35 pm
hey elronathon is that your band lights run riot. pretty good stuff the vocalist needs some work though.
#10
elronathon
13/02/09, 2:39 pm
theevilaires: hey yep it is! sorry only just noticed your comment now, we’re still developing but cheers for checking it out