Mon, Jan 19, 2009 | 08:37 GMT
The Beatles to be an “art object,” says Rigopulos
In an interview with Ars, Harmonix CEO Alex Rigopulos said that EA’s The Beatles isn’t just licensing the band’s music, it’s about delivering the songs through a different medium: an “art object.”
“In the case of the Beatles, the licensing is, of course, complex, ” he said. “But what’s more complex in a product of that sort isn’t just the licensing of the music; we’re trying to create something that is an art object, that’s really an extension of the Beatle’s music into another medium.
“When that’s the case, it’s more than just a licensing question, you need sort of a creative resonance with all the principles involved, and really that was the most intricate part of the project: getting everyone who had a voice in this to understand the potential and feel good about what that potential was and coming together with a common vision about what the thing was going to be.
“It’s more than just a licensing challenge,” Rigopulos concluded.
Full interview through the link.
By Mike Bowden