In an interview with Ars, Harmonix CEO Alex Rigopulos said that EA’s The Beatles isn’t just licensing the band’s music, it’s about delivering the songs through a different medium: an “art object.”
“In the case of the Beatles, the licensing is, of course, complex, ” he said. “But what’s more complex in a product of that sort isn’t just the licensing of the music; we’re trying to create something that is an art object, that’s really an extension of the Beatle’s music into another medium.
“When that’s the case, it’s more than just a licensing question, you need sort of a creative resonance with all the principles involved, and really that was the most intricate part of the project: getting everyone who had a voice in this to understand the potential and feel good about what that potential was and coming together with a common vision about what the thing was going to be.
“It’s more than just a licensing challenge,” Rigopulos concluded.
Full interview through the link.
By Mike Bowden
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