MadWorld, House of the Dead and The Conduit to drive ‘broader market success,’ says Sega

Monday, 19 January 2009 12:33 GMT By Mike

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Alan Pritchard (MD of Sega Europe North ) and John Clark (UK sales director) have told MCV that they feel titles such as the 18 rated MadWorld and more adult themed games such as The Conduit can only server to broaden the Wii demographic.

“There have been some good hardcore Wii titles. Resident Evil 4 has done reasonable numbers; Red Steel has also performed really well. But since then, many publishers have migrated towards the more mass-market family titles, so perhaps there hasn’t been the array or depth of hardcore titles on Wii,” said Pritchard. “So there is definitely opportunity here.”

“More family friendly titles are being released on PlayStation and 360 as this is a growth area for these formats. Maybe with Wii there’s a reverse opportunity,” said Clarke.

“We’d like to maintain the success we’ve had on Nintendo formats. One way of achieving that is with new IP like The Conduit and MadWorld, and traditional Sega titles will continue to drive broader market success.”

MadWorld was recently given an 18-rating in the UK.

Full interview through the link.

By Mike Bowden

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