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Sony: “PS3 is still in its early adopter phase”

Thursday, 15th January 2009 08:45 GMT By Mike

playstationlogob2.jpg

SCEA director of hardware marketing, John Koller, told Gama the he believes PlayStation 3 is still in the “early adopter phase.”

“The PSP, from a handheld perspective, it’s more of a 13-17 year old, multi-ethnic, a bit lower-income as well,” he said when asked what type of demographic is buying Sony products.

“The PS3 is still in its early adopter phase, tech-oriented consumer… they’re interested in the multi-functionality of the system.”

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Thanks, Destructoid.

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5 Comments

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  1. Blerk

    How long is the ‘early adopter phase’ expected to last this time, then?

    I’d have said the early adopter phase on anything is over by the time you hit your second run-up-to-Christmas.

    #1 6 years ago
  2. Tonka

    OMG, the PS3 really is shit, isn’t it?

    #2 6 years ago
  3. Spiral

    I’d say it’s true enough and it’ll stay that way until the next price drop at least. I doubt Sony are all that happy about it though.

    #3 6 years ago
  4. DrDamn

    I think it needs to come down to a non-’early adopter’ price really. A lot of people will be waiting for a sizable price drop before they buy.

    #4 6 years ago
  5. SticKboy

    It’ll remain in early-adopter phase right up until God of War 3′s release, at least as far as I’m concerned.

    #5 6 years ago