Reeves: Most important thing in 2009 is to make money

Tuesday, 6th January 2009 09:15 GMT By Mike


In an article at featuring leading industry figures talking about what they are looking forward to most in 2009, SCEE president David Reeves has said that turning a profit is Sony’s main, short-term goal.

“The most important thing for us as a company in the very short term is for us to start making money,” said. “This is a pledge that was made last March and is something that we are still very much on target to achieve.

“Once we have achieved this, I think it will be a very exciting time for PlayStation. Once we have alleviated that specific pressure, we can move forward at a rate of knots.”

SCEE Worldwide Studios president, Shuhei Yoshida, said “2009 will be the year of big, exclusive PS3 titles.

“Just to name a few, the year will start with the much anticipated launch of Killzone 2, followed by a fresh, new take on the superhero/anti-hero open sandbox genre inFamous, a mind-bending thriller Heavy Rain, a massive 256 player simultaneous online shooter MAG, an augmented reality, virtual pet in your room experience EyePet, and some more big titles that we have not even announced yet.”

Loads more through the link including Phil Harrison saying he’s most looking forward MMOs on PS3.



  1. Syrok

    Pre-paid PSN cards could help make a little more money.

    #1 6 years ago
  2. Retroid

    They probably dislike that idea because retailers would want a cut, there’d be other costs etc. and if it was a retail unit it could even be discounted! :o

    #2 6 years ago
  3. Blerk

    Perhaps it wasn’t smoke and mirrors when they denied that price cut after all? :-|

    #3 6 years ago
  4. Syrok

    @Retroid: Could be, but then everybody else does it and none of them see to have a problem with it. :)

    #4 6 years ago
  5. Retroid

    I know, it’s the only reason I prefer ‘points’ systems, tbh.

    #5 6 years ago
  6. Robo_1

    Given the state Sony as a whole is in, with major restructuring and job cuts on the horizon, it’s little surprise that they’ve got to start seeing a profit from SCE.

    The question is, if they don’t cut the price, how badly is it going to slow down their PLaystation business, and cripple their ability to compete effectively. I’d say that if sales continue to fall, they’ll be forced to lower the price to compete against 360, or risk being seen as an also ran.

    #6 6 years ago
  7. Blerk

    A lot of the industry appears to already consider them an also-ran.

    Perhaps they really would be better off holding on to the price point for as long as possible to grab as much cash as they can from the people who are still loyal and only drop the price once sales start falling off in greater numbers?

    It’ll be interesting to see what Killzone 2 does for sales, that’s for sure.

    #7 6 years ago
  8. Robo_1

    Oh I think we’re beyond any one game turning the tide. Killzone 2 and a 100 dollar price cut would have given camp 360 something to worry about, but as it is, no matter how good Killzone 2 turns out, it will likely be greeted with laments of, “yeah looks good, I’ll pick it up when PS3 is cheaper”.

    I still don’t know if Sony can sufficiently change PS3′s fortunes to ensure it remains a viable product for them to support for the next 7 years, or if they’d be best off wowing everyone with a surprise PS4 unveil, based of beefed up PS3 tech.

    When they get Cell down to a 45nm process, they should be sufficiently cheap, along with lower cost Blu Ray drives to keep the launch price at the 299 sweet spot, and even if upgrading the specs is too much to hope for, then a PSthree re-launch would do much for the system.

    #8 6 years ago
  9. Psychotext

    Yeah, I think a slim PS3 will do much to keep the system relevant for longer. In the mean time their sales will remain solid but not spectacular.

    Pretty much the same story for the 360… and if they’re not working on a slim model of it, they’re idiots.

    #9 6 years ago
  10. Newbie101

    Gonna be a strange year! 360 needs to have some aces up its sleeves as the PS3 has a stronger line-up this year (for a change!).

    #10 6 years ago
  11. deftangel

    I’m convinced we’ll see a price cut. If not when Killzone launches then shortly after. There will be a point when the extra cash made on each sale is cancelled out by the sales numbers dropping too low. PS3 sales are going backwards if November NPD is any indicator.

    I’m not surprised Reeves is still bullish mind as SCEE are probably doing the best job out of the three global divisions in SCE. Maybe Sony will only do a regional price cut making him and the speculation both right :)

    As for a significant turnaround, yeah a slim PS3 is what it’s going to take, especially in Japan.

    #11 6 years ago
  12. fearmonkey

    “2009 will be the year of big, exclusive PS3 titles.”
    Wasn’t 2008 to be the year of the PS3?

    MS has said that they have alot of surprises in store for
    Xbox owners this year, we shall see.

    My bet is on a new killer instinct title

    #12 6 years ago
  13. Syrok

    Yes, but 2009 is the year of big exclusives. :)

    #13 6 years ago

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