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EA takes ASA heat for misleading on Tiger Wii graphics

Wednesday, 17th December 2008 10:38 GMT By Patrick Garratt

tigerwoodsa.jpg

EA’s been rebuked by the British Advertising Standards Agency for using Xbox 360 graphics in a Tiger Wood commercial for Wii.

The ad featured a Wiimote playing over 360 footage of the game.

Why? EA said the Wii version didn’t look good enough.

“They explained that Wii footage would not be of broadcast quality, and the originating agency had thought it preferable to use the Xbox footage, which was closer to broadcast definition, than to ‘up the resolution’ of Wii footage to broadcast quality,” said the ASA.

The ad will not be shown again.

For the full ASA ruling, hit this.

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11 Comments

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  1. Blerk

    They explained that Wii footage would not be of broadcast quality

    Zing!

    #1 5 years ago
  2. OrphanageExplosion

    The Need for Speed ad doesn’t look like ANY version of the game!

    #2 5 years ago
  3. SWiSS BOSS

    Understandable..
    Wii graphics are poor xD
    but you can’t just use 360 footage for advertising a Wii game…
    but, whatever .. ^^

    #3 5 years ago
  4. Gekidami

    I doubt this is the first time really…

    #4 5 years ago
  5. TimClark

    Absurd. In what sense would it ‘not be of broadcast quality’? Standard def PAL TV is 576i, the Wii outputs at 576i. Just admit the agency thought it looked like ass.

    #5 5 years ago
  6. Blerk

    At least they’re using actual game footage now and not some piece of CGI fantasy. It’s a step in the right direction. :-)

    #6 5 years ago
  7. Tonka

    What a bunch of morangs.
    They should have done it the Nintendo way and ot shown any game play at all. Just have a bunch of well adjusted people chip away in their living room.

    #7 5 years ago
  8. sennasnit

    i would be interested to see a screen shot of the Wii version, i’ve played the PS3 version which looks pretty good, i wouldn’t mind seeing how shit the Wii version actually looks.

    #8 5 years ago
  9. pjmaybe

    As OrphanageExplosion said, they should get an ASA boot in the gonads for the NFS ads too

    “Footage representative of gameplay”

    Er no, no it’s not – the footage didn’t stutter, pause or tear once – and there were cars on the road other than your own!

    :)

    It’s like the Amiga shots on C64 boxes days all over again

    #9 5 years ago
  10. scuz

    lol not broadcast quality..so you’re selling people a game that isn’t even high enough res for their telly..nice. £40 well spent.

    #10 5 years ago
  11. airdom

    You have to agree with EA, Wii graphics arent broadcast quality like they say.

    #11 5 years ago