Wed, Dec 17, 2008 | 10:38 GMT
EA takes ASA heat for misleading on Tiger Wii graphics
EA’s been rebuked by the British Advertising Standards Agency for using Xbox 360 graphics in a Tiger Wood commercial for Wii.
The ad featured a Wiimote playing over 360 footage of the game.
Why? EA said the Wii version didn’t look good enough.
“They explained that Wii footage would not be of broadcast quality, and the originating agency had thought it preferable to use the Xbox footage, which was closer to broadcast definition, than to ‘up the resolution’ of Wii footage to broadcast quality,” said the ASA.
The ad will not be shown again.
For the full ASA ruling, hit this.
11 comments
#1
Blerk
17/12/08, 10:49 am
They explained that Wii footage would not be of broadcast quality
Zing!
#2
OrphanageExplosion
17/12/08, 10:52 am
The Need for Speed ad doesn’t look like ANY version of the game!
#3
SWiSS BOSS
17/12/08, 10:53 am
Understandable..
Wii graphics are poor xD
but you can’t just use 360 footage for advertising a Wii game…
but, whatever .. ^^
#4
Gekidami
17/12/08, 10:55 am
I doubt this is the first time really…
#5
TimClark
17/12/08, 10:56 am
Absurd. In what sense would it ‘not be of broadcast quality’? Standard def PAL TV is 576i, the Wii outputs at 576i. Just admit the agency thought it looked like ass.
#6
Blerk
17/12/08, 10:57 am
At least they’re using actual game footage now and not some piece of CGI fantasy. It’s a step in the right direction.
#7
Tonka
17/12/08, 11:23 am
What a bunch of morangs.
They should have done it the Nintendo way and ot shown any game play at all. Just have a bunch of well adjusted people chip away in their living room.
#8
sennasnit
17/12/08, 1:50 pm
i would be interested to see a screen shot of the Wii version, i’ve played the PS3 version which looks pretty good, i wouldn’t mind seeing how shit the Wii version actually looks.
#9
pjmaybe
17/12/08, 2:11 pm
As OrphanageExplosion said, they should get an ASA boot in the gonads for the NFS ads too
“Footage representative of gameplay”
Er no, no it’s not – the footage didn’t stutter, pause or tear once – and there were cars on the road other than your own!
It’s like the Amiga shots on C64 boxes days all over again
#10
scuz
17/12/08, 4:48 pm
lol not broadcast quality..so you’re selling people a game that isn’t even high enough res for their telly..nice. £40 well spent.
#11
airdom
17/12/08, 4:59 pm
You have to agree with EA, Wii graphics arent broadcast quality like they say.