Fri, Dec 12, 2008 | 06:30 GMT
November NPD: Sony focuses on year-to-date growth in post-figures release
Sony led with the fact PS3 sales have grown 60 percent in the year-to-date in the US following the release of NPD figures last night.
PlayStation family hardware sales hit 1 million in November, said the firm.
Other bullets:
- Year-to-date (Jan-Nov), the PlayStation brand generated more than 5 billion in revenue, representing an 11% growth year-to-date.
- PlayStation total hardware revenue was $261 million in November, representing a year-to-date growth of 9%.
- PlayStation total software revenue in November was $352 million, representing a year-to-date growth of 16%.
Full thing after the break.
PlayStation by the Numbers November 2008
PlayStation Brand Continues Strong Sales Momentum Into the Holiday Season; PS3 Hardware Sales Grow 60% Year-to-Date
Total PlayStation Hardware Unit Sales in November 2008 Top 1 Million
The PlayStation brand began the holiday season by posting solid sales at retail across its three platforms, with more than 1 million hardware units sold in November 2008, a 93% growth from the October 2008, according to NPD.
PLAYSTATION®3 (PS3™) has continued its strong momentum during the holiday season with 378,071 hardware units sold in November, representing an increase of almost 100% from October. From January to November 2008, more than 2.8 million PS3s have been sold in the U.S., representing a year-to-date hardware sales growth of more than 60%.
Fueled by an unmatched holiday line-up of blockbuster first and third-party titles, more that 3,552,456 software units were sold for PS3 in November, representing a year-to-date growth of 150%.
* Top-selling exclusive games for PS3 in November included hot titles for the hardcore gamer and family alike, from the pulse-pounding first-person shooter Resistance 2, to one of the best-rated games of the year, LittleBigPlanet. Third-party must-have titles — including Activision’s Call of Duty: World at War, Midway Games’ Mortal Kombat vs. DC Universe, and Electronic Arts Sports’ Madden NFL 09 – rounded-out the best-selling games for the platform.
* In November, the PlayStation nation continued to turn to the PlayStation®Network for entertainment content, including: new PlayStation games such Super Street Fighter II Turbo HD Remix and Age of Booty; original content such as Qore: Episode 5 and Xam’d: Lost Memories, Season 2; and new blockbuster additions to the video delivery service, including Hancock and Indiana Jones: Kingdom of the Crystal Skull. There are currently more than 15 million registered PlayStation Network accounts worldwide.
PSP® (PlayStation®Portable) and the Ratchet & Clank: Size Matters PSP Entertainment Pack proved to be a popular choice for movies, games and entertainment content on-the-go in November, with 420,539 units sold. This represents an increase of 118% from October.
PlayStation®2 (PS2) and the LEGO Batman: The Videogame PS2 Entertainment Pack posted solid sales in November, with 205,944 hardware units sold, a 51% increase from the previous month.
Power of the PlayStation Portfolio
The PlayStation brand generated strong sales across all three platforms, earning $663 million in November.
* Year-to-date (Jan-Nov), the PlayStation brand generated more than 5 billion in revenue, representing an 11% growth year-to-date.
* PlayStation total hardware revenue was $261 million in November, representing a year-to-date growth of 9%.
* PlayStation total software revenue in November was $352 million, representing a year-to-date growth of 16%.
11 comments
#1
Mad-elph
12/12/08, 6:39 am
Looks all good if you ask me. despite more growth for the 360 I think Sony will be happy with this.. and can build from here. Once the manufacturing costs come down a bit so they can lower the price a floodgate of adopters will be there next xmas to eat it up. Looks like 08 wasn’t too bad afterall.
Those software gains are certainly adding some good dough to the mix!
#2
Hero of Canton
12/12/08, 7:30 am
How about the fact that hardware sales are lower this November than last November? That’s gotta hurt.
#3
Withnail
12/12/08, 8:04 am
They did have a price cut last November though. I don’t have the figures but it might be interesting to look at total October+November sales for 2007 vs 2008.
#4
deftangel
12/12/08, 8:33 am
There is no spinning < 400K in November. I’d have just kept quiet.
#5
SticKboy
12/12/08, 10:54 am
No doubt about it – 2008 was anything but the year of the PSTriple.
#6
deftangel
12/12/08, 12:17 pm
God knows what they’re going to say at the start of next year because until the Killzone 2 price cut kicks in, with the economy the way it is I can’t see how they’ll manage a YoY increase over 2008 in Jan & Feb.
Which is basically all they can point to at this point and even then in a roundabout way. If November is any indication sales might even contract :S
Going to be a scary place to be SCEA for the first couple of months of 2009.
#7
Blerk
12/12/08, 1:22 pm
It’s a shame for them, but they’ve nobody to blame but themselves. The perceived price gap between the 360 and the PS3 in the US is absolutely huge – $199 for the cheapest 360, $400 for the cheapest PS3.
Sure, that’s not like for like – the 360′s an arcade unit. But the average consumer’s not going to see that immediately, they’re just going to think that the PS3 costs twice as much. How long are Sony going to be content ‘ticking over’? Where’s their ‘fight’ gone?
#8
G1GAHURTZ
12/12/08, 2:09 pm
“Where’s their ‘fight’ gone?”
To Atari.
#9
Truk
12/12/08, 2:37 pm
““Where’s their ‘fight’ gone?”
To Atari.”
#10
Blerk
12/12/08, 2:39 pm
He he!
#11
deftangel
12/12/08, 5:15 pm
I think they’ll be ticking over until they can do a PSthree style relaunch. The question is how much cash they’ve got to spare to get the R&D done. Sadly it doesn’t seem like a lot but I think it’s the only thing that will get them going in Japan.
In the US it seems a lot of people view the back compat as a big deal, plenty of ancedotal evidence to say BC models are in much higher demand despite the higher price.