Wed, Dec 03, 2008 | 19:31 GMT
Atari: Second hand sales “extremely painful” for the industry
Talking at yesterday’s Atari Live event in London, Atari CEO David Gardner explained that secondhand sales have been damaging for the gaming industry.
“Secondhand game sales represent consumer choice and desire,” he said. “Obviously, it has economically been extremely painful for the industry… the publishers don’t benefit.
“But as games change and they become more and more network centric, the disc in the box becomes only one part of the experience. As that experience grows then it becomes not such a problem,” he added.
President Phil Harrison reckons that more online content will be an effective combatant of the secondhand trade: “”There’s no doubt that second hand games sales has a macro-economic impact on the industry and a lot of people get miserable about it,” he said.
“But it’s no coincidence that the most valuable games, the one’s that have the most lifetime as a game experience, are the one’s that don’t get resold, that don’t get traded.
“The games that have the embedded community, the embedded commerce, the extended, expandable experiences, are the one’s that you would never want to trade, the one’s you want to keep hold of. And that’s perfectly in line with our future strategy so we’re not that concerned about it,” he added.
By Mike Bowden