WOWInsider’s published an internal EB email claiming that not only was the Wrath of the Lich King launch the biggest sales week of the year so far, but it was the biggest week ever outside of last year’s Christmas sales, and the biggest launch the chain has ever had.
It was big, bucko. There are no figures on the mail, but expect the add-on to feature prominently November’s ABCs.
More through there.
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