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According to this MCV piece, Xbox 360 has passed the 7 million sales mark in Europe.
The machine has sold 2 million European units since June, thanks, said Microsoft, to the price cut and blanket marketing.
“We’re in a position now where we’ve sold over seven million consoles in EMEA, which puts us in a fantastic place versus PlayStation 3,” said Xbox Europe marketing boss David Gosen.
“It’s the combination of elements that put us ain a fantastically strong position. We have 360 degrees of entertainment. At the moment, momentum is fantastic, we’ve got real traction in all European markets.
“When you look at what we’ve got coming, just in the next three or four weeks, that gives us the confidence that this will be the best ever Christmas in the history of Xbox.”
Viewing 24 responses
Blerk said:
The credit crunch might serve them well in Europe. Christmas should be interesting.
morriss said:
What has MS got coming in the next three four weeks?
Newbie101 said:
Should be a good xmas battle, they are a million behind the PS3 in europe, can they get this back?
Blerk said:
I don’t think they can get a million back over the Christmas period, if that’s really how far behind they are. But keeping pace would be a significant gain for them over he… there. They’re still ahead in the UK, after all.
There’s not much software-wise to go now. Left 4 Dead, Lips, Last Remnant, You’re In The Movies… that’s about it, exclusive-wise.
Shatner said:
“So long as we keep talking about our position behind the PS3 nobody will notice we never mention the Wii!”
Man, they didn’t even bother with the “HD” caveat.
deftangel said:
There’s no way they’re a million behind in Europe. I expect it to be more or less equal by January unless MS have a really really good Xmas and Sony have an terrible one.
Either way that’a a good result for them and healthy competition is good in general.
Newbie101 said:
for the record IIRC sony have broke 8mill in europe.
Blerk said:
Psycho told us the actual figures last week, but I’m buggered if I can find the story now.
Newbie101 said:
.
Quiiick said:
Taking into consideration that the PS3 launched 1,5 years later than the 360 and still managed to sell more consoles is definitely NOT a “fantastic place” for the Xbox.
sennasnit said:
Also the 360 and PS3 sell around 90,000 each month, even with the xbox price drop, if they sell the same amounts it will never catch up. And with the 1.5 years head start i think that’s probably disapointing for MS.
Esha said:
Quiiick beat me to it, smallest Dog barks loudest. This reads more like damage control to me, rather than PR.
morriss said:
I’m sure it does.
Lutz said:
TBH software sales are much more indicative of who’s “winning” than hardware sales.
Blerk said:
So it’s still Nintendo, then?
Tonka said:
Imagine how much they would have sold if they marketed their product instead of blankets.
onyxbox said:
I nearly got swept up by the whole NXE thing and bought my second 360 today (my 360 is in Germany at the moment getting fixed)… I managed to resist… but what was I thinking!
I tell you… power of constant marketing all over the place… websites… tv… papers… radio.
360 marketing is an economy!
Newbie101 said:
MS have done great with the PR with this update.
You’d think that it’s a new console the way everyones been going on, not a new way to display information ;).
Syrok said:
Everyone is a vast overstatement, it’s only those who visit sites like this or read game magazines. Anyone else will know hardly anything about it.
Michael O'Connor said:
All this penis envy is making my dizzy.
Does it matter where it is? Enjoy it.
Blerk said:
Had enough chest-beating yet? Here’s some more.
That’s really very surprising, if true.
Michael O'Connor said:
Well, at least that one is substantiated by some facts to back it up.
Psychotext said:
Yeah, the Nintendo data released recently which uses GFK / Chart Track showed that the 360 is currently outselling the PS3 in Europe. It also shows that the Wii is obliterating both of them.
Michael O'Connor said:
And yet the Wii has little of substance to enjoy right now.
What’s the moral of the story?
Just enjoy your games. It doesn’t matter whose “winning”