Thu, Nov 20, 2008 | 17:01 GMT
Microsoft claims Euro victory over PS3 since 360 price cut
Speaking to MCV, Xbox Europe boss Chris Lewis has claimed that 360 has seen a dramatic change in fortunes against PS3 sales across Europe since its price was dropped in September.
“We don’t fixate on the competition, but it’s a very important bellwether of our success,” he said. “In the UK, we’ve sold more than double PS3’s volume since the price drop in September.
“I would call out our success in the Mediterranean countries in the last few weeks as a genuine step change from where we’ve been. The investment we’ve made in the right campaigns, the right price point and content that truly appeals to those markets.
“In Italy, we were double PS3’s sales last week. In France and Germany we are at or better than PS3 consistently now. We dominate in Russia and the Nordic countries and in Spain – a traditional Sony stronghold – we’re now outselling PS3. It bodes incredibly well for our Christmas prospects.”
More through there.
4 comments
#1
Syrok
20/11/08, 5:08 pm
Yea, but where are the independent figures for Europe that prove any of the above?
#2
Blerk
20/11/08, 5:10 pm
“We don’t fixate on the competition”
lollerskates!
Like I said in the other thread, this is very surprising if it’s actually true.
#3
Shatner
20/11/08, 5:16 pm
“We don’t fixate on the competition
Blerk, it’s true. They hardly ever mention the Wii. You know, that OTHER system with avatars and whatnot.
#4
Quiiick
20/11/08, 5:44 pm
It all comes down to Sony and Microsoft not regarding the same territory as europe again.
Can’t they just refrain from this PR nonsense?