Xbox boss – Don’t bash Nintendo

Monday, 17th November 2008 09:00 GMT By Patrick Garratt


Shane Kim loves Nintendo, essentially because the company can make money out of things that don’t appear to be games.

He told VentureBeat: “I can tell you how that conversation goes at Microsoft. They say, ‘I don’t think that’s a game,’” Kim said in regards to Wii Fit. “But the guy at Nintendo says, ‘I don’t care. I’m selling a whole bunch of that stuff.’”

He went on to tell the article’s author “that it never pays to bash Nintendo. Rather, he said he loved Nintendo because it’s broadening the audience and is showing Microsoft what it needs to accomplish.”

There’s plenty more good stuff through there.



  1. mart

    Not so much “broadening the audience” as simply appealing to a different, larger one.

    #1 6 years ago
  2. Hero of Canton

    No, I think Nintendo is broadening the audience to a degree. Anecdotally, I know quite a few people who’ve moved from the more casual Nintendo stuff onto games which, while not exactly ‘hardcore’ aren’t just sticking to the same kind of thing.

    Anyway, nice to see one of the big cheeses playing nice. Sony’s got really bad at this sort of thing recently, and it’s good to see someone showing respect for a rival.

    I really think MS and Nintendo should club together and create a superconsole next time around. Nintendo’s build quality and innovation together with MS’s resources, technical know-how and third-party support? Mm-mmmmm.

    #2 6 years ago

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