SCEA plans moves on Latin America

Saturday, 15th November 2008 09:45 GMT By Patrick Garratt


SCEA sales boss Ian Jackson said at the BMO Capital Markets Interactive Entertainment Conference yesterday that Latin America is a key target for PlayStation 2, and that the company is planning what sounds like a massive, three phase roll-out over the Continent.

“The significance of the Latin America market is huge,” said Jackson. “Obviously from a population standpoint I don’t think it’s a big secret that this is a huge opportunity. We will put a number of resources in place to cater to that market.

“Obviously just based on the sheer size of [Latin America], the number of countries there and the size of the population, long-term it has a very good opportunity to be bigger for SCEA than the Canadian market was.”

Jackson detailed how Sony’s planning to expand over the vast landmass.

“We’re now launching there,” he said. “There are countries in Phase 1 Latin America that we’re aggressively gong after, and they include Chile Argentina, Columbia, and Peru.”

Phase two of Sony’s push into Latin America is scheduled to begin this month, with the console being distributed to Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Venezuela.

Phase three targets are Uruguay, Paraguay and of course Brazil.

“We’ve identified that the Brazilian market as probably the biggest market opportunity for us, and that will be the third part of our launch which will take place over Spring 2009.”

Plenty more on Edge.



  1. Syrok

    But you can already buy the console there. At least in Brazil you can and not just the PS2 but also the PS3.

    Am I missing something?

    #1 6 years ago
  2. morriss

    Surprising it wasn’t released over there in the first place. It’s not like it’s a third world continent or anything. Why not PS3 I wonder?

    #2 6 years ago
  3. morriss

    *reads Syrok’s post*


    #3 6 years ago
  4. patlike

    Maybe they’re talking about ramping things up over there.

    #4 6 years ago
  5. morriss


    #5 6 years ago
  6. absolutezero


    #6 6 years ago
  7. Quiiick

    Will there be a “Mercenaries 2″ PS2 bundle?

    #7 6 years ago
  8. El_MUERkO

    an official move into south america with RRPs that middle income families could afford is a very good move

    right now consoles are available but the mark-ups on the US price (where they’re often imported from) are huge meaning only the very wealthy can afford them

    #8 6 years ago
  9. cachucha


    I think they mean with better prices also, bluray support for your region, thats what happened when ps2 and ps3 were launched in Mexico.

    #9 6 years ago
  10. Syrok

    Yeah, that could be. At the moment the PS3 costs around €600-700 in Brazil if I’m not mistaken. That is obviously a bit too much for most.

    #10 6 years ago

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