Fri, Nov 14, 2008 | 20:31 GMT
October NPD: Wii Music to be “evergreen title,” says Dunaway
While NPD figures showed today that Wii Music had an 81k sell through in America in October – just a tenth of Wii Fit in its launch month – Nintendo’s Cammie Dunaway said the company wasn’t worried and predicted that the game would be a Wii “an evergreen title”.
“You’ll see in [the NPD sales] that it did about somewhere [like] 65 or 66,000 based on our internal numbers for the two weeks that was reported,” the Nintendo executive vice president of sales and marketing told MTV.
“We’re predicting that it’s going to be an evergreen title. And if you look at titles like Brain Age, it’s about the same as what ‘Brain Age’ did during it’s first few weeks and went on to sell 2.5 million copies. Wii Fit certainly had a larger launch than that. But I think that people are starting to understand Wii Music.
“People have a box in their head of what music genre games are all about,” she went on, “and we’re doing something that is a complete departure from that.
“As people start to experience that and tell other people about it, I have no doubt that Wii Music is going to be a long-selling, top-selling game for us.”
By Mike Bowden