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Blizzard COO Paul Sams to attend Lich King London event tonight

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Wrath of the Lich King launches in the US and Europe tonight, and Blizzard’s shipping in COO Paul Sams for interviews and crowd-pleasing at the London HMV event.

Associate producer Lee Sparks will also be “in the house,” as will thousands of people dressed as blood elves and warlocks.

We’ll be there too. Start looking for updates in the early evening: it sounds as though it’s going to be a bit bonkers, to be honest.

  1. that_happy_cat said:

    This is about as close to a premiere as the games industry gets. Time to pull out the nice clothes!

  2. Shatner said:

    ..and the fake elf ears.

  3. patlike said:

    The Burning Crusade launch was fucking mad. Made the Wii and PS3 launches look pretty silly, to be fair.

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