Thu, Nov 06, 2008 | 07:30 GMT
Acti-Blizz Q3 financials – We dropped VUG games because they weren’t exploitable enough, says Kotick
Speaking in an earnings call following the release of third quarter financials yesterday, Activision boss Bobby Kotick sais the reason behind dropping Vivendi games – such as the 50 Cent sequel and Ghostbusters – when the company merged with Blizzard was because they simply weren’t exploitable enough.
The games Activision Blizzard didn’t pick up, he said, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises.”
You can’t say fairer than that, really. More on MTV.
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Posted in: Activision Blizzard, Financials, Hot, Trade
Tags: activision q3 2009 financials, Bobby Kotick
2 comments
#1
Robo_1
06/11/08, 8:31 am
It’s the phrase “every year” which sticks out there. Absolutely no shame there is there! They are the new EA!
#2
SplatteredHouse
06/11/08, 9:43 am
It’s probably best then, that they did release the IPs to a company that could actually work with them.