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Acti-Blizz Q3 financials - We can't cope with GHWT demand, says Kotick

Speaking in an earnings call following the release of third quarter financials yesterday, Activision said Guitar Hero World Tour had practically sold out and it didn't anticipate being able to make enough kits to satisfy Christmas demand.

CEO Bobby Kotick said that Activision has "been surprised" by the response to the full band kit for Guitar Hero World Tour, with publishing boss Mike Griffith adding that the full band kit is "virtually sold out across the channel" and it's "not likely that we'll be able to keep up with demand [this holiday season]."

Overall, Griffith said that the entire Guitar Hero franchise has sold 24 million units to date, compared with 5 million units for MTV's Rock Band.

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Guitar Hero World Tour

PS3, Xbox 360, PS2, Nintendo Wii, PC

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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