Thu, Nov 06, 2008 | 06:36 GMT

Acti-Blizz Q3 financials – Sequel-centric strategy has “worked very well,” says Kotick

Speaking in an earnings call after the release of third quarter financials yesterday, Activision boss Bobby Kotick said that the strategy of working on long term franchises as opposed to, well, not, has been successful for the firm.

“[Developing games with] clear sequel potential that can meet our expectations of 100+ million franchises, that’s a strategy that has worked very well for us,” he said.

Activision Blizzard’s portfolio consists of such consistently-performing franchises as Guitar Hero, Tony Hawk and Call of Duty.

“I think generally our strategy has been to focus on the products… that we know if we release today, we’ll be working on ten years from now.”

Activision posted a Q3 loss yesterday on the back of increased sales.

3 comments

MesserWolf
06/11/08, 8:44 am

perhaps too well . I would be nice to move on sometimes.

pjmaybe
06/11/08, 8:49 am

Hmm. I wonder how long they can maintain a strategy like that for. Sure, people seem to buy any old bollocks with a GH subtitle on it at the moment, and people are loving COD4 and COD5 but resting on your laurels is a very dangerous strategy in the games industry and people are as fickle as hell.

I can’t see where there is left to go with GH. COD could do with at least one more sublime modern-theatre combat game (a proper sequel to COD4) but Activision really seem to be full of themselves at the moment and there’s a twisted cynical old bastard that’d like to see ‘em fall flat on their faces next fiscal year