Tue, Nov 04, 2008 | 17:38 GMT
Sega pulls Samba de Amigo chimp ads after PETA pipes up
Sega’s decided to pull its chimp-infused Samba de Amigo ads and has apparently promised to never use the animals in its marketing again.
The move comes after animal welfare group PETA pointed out to the publisher that chimpanzee “actors” perform thanks to training “such as electric shocks with shock collars and prods, isolation, beatings with sawed-off pool cues and slapjacks, and food deprivation.”
Read more on the PETA blog. Thanks, GoNintendo.



3 comments
#1
mortiferus
04/11/08, 6:16 pm
OK Peta you can have your Monkey… but you leave me my Chickens!!!
#2
morriss
04/11/08, 7:10 pm
Oh dear, oh dear.
#3
mortiferus
05/11/08, 2:45 am
Beatings with sawed-off pool cues and slapjacks… Damn…