Nintendo president hates price drops for consumers’ sakes

Tuesday, 4th November 2008 21:56 GMT By Nathan Grayson

As recent events have seemingly implied, there’s no better way to snag a gaggle of buyers than to slash a few digits off your console’s price tag. However, Nintendo president Satoru Iwata doesn’t need to cheapen his company’s console in order to spur sales, and frankly, he abhors the very thought of it.

“This is my personal thinking, but when the model’s price-tag drops over time, manufacturers are telling consumers it’s better to wait, and I’ve always thought that was a mistake,” he told (translated by Kotaku).

Iwata went on to explain that he believes straight-out-the-gate buyers shouldn’t be forced to feel ripped-off by lower prices later in a console’s life cycle.

Releasing dual-camera-ed, dual-screened sleek ‘n’ sexy console reiterations, though? Well, that’s completely different.

By Nathan Grayson



  1. reask

    Maybe if he put some of that money he is saving into getting some games for the wii I could take this guy seriously.

    I mean what a cheeky ba****d.

    He is basically saying they are lapping up my product so why bother doing anything. I hope his short term strategy comes back to kick him in the balls.

    No matter what you say about Sony or MS at least the customer is getting games.

    Heaven help us if Nintendo win this gen.

    #1 6 years ago
  2. Psychotext

    Wow. It’s great to see them back to their old selves. :D

    #2 6 years ago
  3. reask

    You know psycho I have the wii it’s my daughters.
    Couple of months ago I decided to check out online for want of a better word.

    OK I said to myself demos I must check out guess what none.

    I mean it is just mind boggling how far behind this is compared to ps360.

    Thats why comments like this from this guy pisses me off.

    Sorry for the rant folks I just get mad when success breeds contempt.

    #3 6 years ago
  4. Psychotext

    Oddly enough though, you can get DS demos on a Wii.

    #4 6 years ago
  5. reask

    Did’nt know that I must check it out.

    Is space invaders up there by any chance I loved that game.

    #5 6 years ago
  6. No_PUDding

    Iwata don’t even tempt Sony, becuase they are that gullible.

    #6 6 years ago

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