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According to this MCV report, Sony is planning on pushing hardest at the box office with its Christmas ad cash in the UK this year.
“The main thrust of our advertising this Christmas season will be in cinema,” revealed SCEE UK marketing manager Adam Boita.
“All our key IPs this year are being backed by major campaigns. Our cinema silver spot ties all the IP activity together and was kick-started with Buzz! Quiz TV on September 19th. It will be running until the end of December, taking in MotorStorm Pacific Rift, LittleBigPlanet, Resistance 2 and SingStar.”
Sony’s not put off by a tight schedule in the final quarter this year, said Boita.
“This Christmas is no different from any other,” he added. “The schedule is packed and consumers will have more choice than ever. Retailers will be under pressure and our spend will ensure we are competitive in terms of share of voice. We’re confident consumers will vote with their wallets.”
More through the link.
Viewing 8 responses
ecu said:
Er..?
http://www.videogaming247.com/2008/10/15/hirai-the-main-premise-of-ps3-is-video-games/
Blerk said:
Er… guys? More people watch the telly.
Psychotext said:
Targeting the sort of people that regularly go to the cinema might not be a bad idea.
DITCH THIS SHIT PIT AND BUY YOURSELF A BLU-RAY PLAYER AND A SHINY SONY LCD!
SilentLoner said:
Yeah plus they can be more epic in nature. (the ads I mean)
G1GAHURTZ said:
Boy, I’d really like to know how much that guy gets paid!
mightyhokie said:
If they said the sky was blue at 1, they’d say it was green at 2. These PS3 people are crazy.
epic_wanderer said:
I’ve seen the buzz and motorstorm trailers and they are not particularly epic and mostly shit. Especially the buzz one.
Esha said:
…
/baffled
I call corporate espionage!
Well, okay, not really. But honestly, what are they thinking? If Sony’s going to die of anything, it’s bad marketing direction.
It’s Sega all over again. They had the best hardware and the best games at the time (the Dreamcast) but their marketing was so dire that barely anyone noticed.
With games like Skies of Arcadia, Ecco, Shenmue, and Sonic Adventure under their belt, they should’ve been able to carve out a niche for themselves.
I hate seeing history repeat itself.