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Morhaime: Blizzard can move to consoles anytime thanks to Activision

Tuesday, 14th October 2008 11:52 GMT By Patrick Garratt

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Speaking to GI at BlizzCon, Blizzard boss Mike Morhaime said that merging with Activision will allow the firm to move to consoles when it likes, and said being first in the console space with an MMO isn’t a requirement to taking a significant share of the market.

“I think that, it comes down to games, so I’m not too worried about being first to make a claim or first to take a market share,” he said. “Actually Blizzard has rarely been the first to create a genre, unless you consider Diablo a new genre, nobody said that at the time, they all said it wasn’t new.”

“For us we’re looking for what is the next thing, what is the next step, what is the next evolution and I think that it’s not really dependant on platform.”

“That argument probably gets even more powerful with the partnership with Activision,” he added. “Activision will have a strong business on consoles so whenever Blizzard decides to go and enter the console market we have this huge infrastructure of people that is already successful in the console business, so I don’t think we’re losing anything.”

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