If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Games can survive economic panic by "generating excitement," says Hirai

PlayStation boss Kaz Hirai has said the games industry can surf the current wave of global financial panic by keeping people excited.

“As long as we can generate excitement, then we will be less affected than other industries,” he told the Financial Times.

The exec yet again confirmed that there won't be a PS3 price drop this Christmas.

“The answer is yes, if you’re asking, ‘Are these the prices we’re going with this Christmas?’” he told the UK paper.

More through the link.

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

Related topics
About the Author
Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

Comments