Mon, Oct 13, 2008 | 10:06 BST
Games can survive economic panic by “generating excitement,” says Hirai
PlayStation boss Kaz Hirai has said the games industry can surf the current wave of global financial panic by keeping people excited.
“As long as we can generate excitement, then we will be less affected than other industries,” he told the Financial Times.
The exec yet again confirmed that there won’t be a PS3 price drop this Christmas.
“The answer is yes, if you’re asking, ‘Are these the prices we’re going with this Christmas?’” he told the UK paper.
More through the link.
5 comments
#1
Blerk
13/10/08, 10:10 am
/picard
#2
Doomsayer
13/10/08, 11:22 am
The answer could be as well yes for the question “Are we stupid when it comes to marketing”….
#3
Soong
13/10/08, 11:23 am
facepalm.jpg
#4
pjmaybe
13/10/08, 2:04 pm
Waiting for the Daily Mail headlines:
“Man bought games instead of food for kids, credit crunch blamed”
#5
Cort
13/10/08, 2:10 pm
What, like the excitement SCE created at TGS?
New standalone DS3 charger! Woohoo!