Games can survive economic panic by “generating excitement,” says Hirai

Monday, 13th October 2008 10:06 GMT By Patrick Garratt

PlayStation boss Kaz Hirai has said the games industry can surf the current wave of global financial panic by keeping people excited.

“As long as we can generate excitement, then we will be less affected than other industries,” he told the Financial Times.

The exec yet again confirmed that there won’t be a PS3 price drop this Christmas.

“The answer is yes, if you’re asking, ‘Are these the prices we’re going with this Christmas?’” he told the UK paper.

More through the link.



  1. Blerk


    #1 6 years ago
  2. Doomsayer

    The answer could be as well yes for the question “Are we stupid when it comes to marketing”….

    #2 6 years ago
  3. Soong


    #3 6 years ago
  4. pjmaybe

    Waiting for the Daily Mail headlines:

    “Man bought games instead of food for kids, credit crunch blamed”

    #4 6 years ago
  5. Cort

    What, like the excitement SCE created at TGS?

    New standalone DS3 charger! Woohoo!

    #5 6 years ago

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