Fri, Oct 10, 2008 | 09:47 BST
Left 4 Dead pre-orders now 60% ahead of Orange Box
According to this Edge piece, Left 4 Dead pre-orders are now 60 percent ahead of those for The Orange Box, up for 40 percent in the lead at the beginning of October.
“People had really strong reactions to Left 4 Dead when we started showing it,” said company boss Gabe Newell.
“Our pre-orders are running 60 percent ahead of Orange Box. This in combination with the fact that it is a new IP made us think that an extensive marketing program made a lot of sense.”
“Extensive” means a $10 million ad package.
Valve told the site that promotions will mix humor and horror and will air November 9 through 28 on ABC, ESPN, Fox, MTV, Comedy Central, USA, Spike TV and other networks.
More through the link.
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Posted in: Action, EA, Hot, PC, Shooter, Trade, Valve, Xbox 360
Tags: gabe newell, left 4 dead, turtle rock studios
4 comments
#1
Blerk
10/10/08, 9:59 am
More meaningless stats. Sigh.
#2
JonFE
10/10/08, 10:24 am
I’ll take this opportunity and ask again: does this game have any kind of single player element and -if so- what?
I’m intrigued by the sound of it but I’d prefer not to play online…
#3
Blerk
10/10/08, 10:28 am
According to Wikipedia, it’s always a team of four but the remaining players become bots if there aren’t four real-live humans available.
#4
JonFE
10/10/08, 10:43 am
Thanks Blerk, that would do for now. Valve has demonstrated some clever AI before, so there’s hoping that the bots will be sufficient.
Of course I can always wait for some trustworthy reviews before parting with my hard-earned, as long as a Steam pre-order offer does not mess up my will-power