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Left 4 Dead pre-orders now 60% ahead of Orange Box

Friday, 10th October 2008 09:47 GMT By Patrick Garratt

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According to this Edge piece, Left 4 Dead pre-orders are now 60 percent ahead of those for The Orange Box, up for 40 percent in the lead at the beginning of October.

“People had really strong reactions to Left 4 Dead when we started showing it,” said company boss Gabe Newell.

“Our pre-orders are running 60 percent ahead of Orange Box. This in combination with the fact that it is a new IP made us think that an extensive marketing program made a lot of sense.”

“Extensive” means a $10 million ad package.

Valve told the site that promotions will mix humor and horror and will air November 9 through 28 on ABC, ESPN, Fox, MTV, Comedy Central, USA, Spike TV and other networks.

More through the link.

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4 Comments

  1. Blerk

    More meaningless stats. Sigh.

    #1 6 years ago
  2. JonFE

    I’ll take this opportunity and ask again: does this game have any kind of single player element and -if so- what?

    I’m intrigued by the sound of it but I’d prefer not to play online…

    #2 6 years ago
  3. Blerk

    According to Wikipedia, it’s always a team of four but the remaining players become bots if there aren’t four real-live humans available.

    #3 6 years ago
  4. JonFE

    Thanks Blerk, that would do for now. Valve has demonstrated some clever AI before, so there’s hoping that the bots will be sufficient.

    Of course I can always wait for some trustworthy reviews before parting with my hard-earned, as long as a Steam pre-order offer does not mess up my will-power :)

    #4 6 years ago

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