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Story by Patrick Garratt

Tue, Oct 07, 2008 | 16:48 BST

VG247 signs deal with Giant Realm

Look: news about us. New York marketing agency Giant Realm announced today that it’s signed an exclusive US representation deal with VG247.

“We are providing a valuable service to media buyers by delivering scale in high-quality, highly-engaged environments,” said Giant Realm co-founder Keith Kane.

“The sites within the Giant Realm Publisher Group all have a common thread: they are for fans, by fans. They attract men who enjoy socializing with other like-minded visitors and who regularly return to their online asylum.

“Given today’s multi-tasking society, it’s critical for marketers to have an advertising vehicle such as ours that can capture their target audience’s attention quickly and effectively.”

Apparently, VG247 is “the fast-growing news service for serious gamers and industry professionals looking for a quick yet comprehensive read. The site features hard news, exclusive content, breaking stories, informed gossip and public domain information from around the world.”

Damn straight. Press release after the link.

Giant Realm, Inc. Expands its Stable of Focused Entertainment Communities, Signs Exclusive Deals with Movie Moron, Geek Tyrant, Videogaming247.com

Newest Additions Strengthen Giant Realm Publisher Group’s Ability to Deliver Scale, Quality to Advertisers Targeting Men, Ages 18 – 34

New York, October 7, 2008 – Giant Realm, Inc., the rapidly growing online media company reaching 18-34 year old men through its publisher group of focused entertainment communities, today announced that it has signed exclusive representation deals with three more top destinations. Movie Moron, Geek Tyrant and Videogaming247.com join the Giant Realm Publisher Group of popular sites appealing to enthusiasts of specific entertainment categories such as film, TV, video games and humor.

Since its inception less than one year ago, Giant Realm has forged exclusive relationships with dozens of dedicated entertainment sites that engage audiences through authentic content and lively communities. In addition, each publisher has been carefully selected because of his ability to implement custom campaigns on behalf of advertisers. Leading brands such as HP, NBC, EA, Slim Jim and Scion have all advertised with Giant Realm, which now attracts 9 million visitors in the U.S. each month.

“We are providing a valuable service to media buyers by delivering scale in high-quality, highly-engaged environments,” said Keith Kane, co-founder and SVP, Sales & Marketing, Giant Realm, Inc. “The sites within the Giant Realm Publisher Group all have a common thread: they are for fans, by fans. They attract men who enjoy socializing with other like-minded visitors and who regularly return to their online asylum. Given today’s multi-tasking society, it’s critical for marketers to have an advertising vehicle such as ours that can capture their target audience’s attention quickly and effectively.”

The newest additions to the Giant Realm Publisher Group are:

• Movie Moron (www.movie-moron.com), whose irreverent tone and no-holds-barred community are the driving forces behind this film site. It is a sanctuary for movie fans who are just as familiar with up and coming actors as they are with today’s top stars. Movie Moron also offers a must-see collection of movie humor from across the Internet;

• Geek Tyrant (www.geektyrant.com), which prides itself on its truly geekish love of movies, video games, TV, animation and other forms of entertainment. In addition to being a one-stop source for obscure movie facts, the site provides news, reviews, rumors and updates on anything that its creators find interesting; and,

• Videogaming247.com (www.videogaming247.com), the fast-growing news service for serious gamers and industry professionals looking for a quick yet comprehensive read. The site features hard news, exclusive content, breaking stories, informed gossip and public domain information from around the world.

Other recent signings to the Giant Realm Publisher Group include film and TV sites FirstShowing.net and AlwaysWatching,org; popular culture sites Geeks of Doom and PopCultureShock.com; and gaming sites MyGamerCard.net and StrategyInformer.com.

About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals. GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms within video gaming, television, film, music and humor. The company exclusively represents all websites that are part of the Giant Realm Publisher Group and offers its publishers the ability to monetize 100% of their ad inventory. According to Google Analytics, Giant Realm currently reaches over 20 million individuals worldwide every month. Giant Realm’s shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

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31 Posted in: Trade, VG247
Tags: giant realm