Mon, Oct 06, 2008 | 22:57 BST
DSi won’t expand Nintendo’s handheld audience, says Sony
Speaking to Gizmodo, SCEA marketing boss John Koller’s opined that DSi isn’t enough to move Nintendo’s handheld business out of its traditional 12 year-old male demographic
“I can see the DSi being successful,” said the exec. “The DS lite was obviously very successful. Will DSi do well with [the DS's] demographic? It probably will. Will it be a product that expands their user base [beyond] under 12? I’m not sure.”
Koller added that the machine was likely to do well, nonetheless.
“Nintendo has kind of a history of these kinds of updates, and even with DS Lite, there was a lot of discussion, ‘Is that enough?’ And they seemed to do pretty well there,” he said.
Pretty well, yeah. More through the link.