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Microsoft announces massive “Live your Moment” casual campaign

Microsoft's announced the largest ad campaign in Xbox's history this morning. Titled "Live your Moment," it's aimed at the “the casual and social segments," according to a press release.

The ads will appear on TV, billboards, in print and everywhere else you can buy space, and is apparently about "real people having emotional and connected Xbox gaming and entertainment experiences with their friends and family.”

The campaign kicks off in Europe this week, and is already running in the US. Watch one of the TV spots here.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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