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Microsoft announces massive “Live your Moment” casual campaign

Wednesday, 24 September 2008 12:07 GMT By Patrick Garratt

Microsoft’s announced the largest ad campaign in Xbox’s history this morning. Titled “Live your Moment,” it’s aimed at the “the casual and social segments,” according to a press release.

The ads will appear on TV, billboards, in print and everywhere else you can buy space, and is apparently about “real people having emotional and connected Xbox gaming and entertainment experiences with their friends and family.”

The campaign kicks off in Europe this week, and is already running in the US. Watch one of the TV spots here.

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48 Comments

  1. Quiiick

    Brain Surgery?
    Wow, now this is extremely stupid advertising.

    Compared to this, every PS3-ad ever made is a masterpiece.

    #1 6 years ago
  2. Psychotext

    I’d say they’re about the same as the PS3 ads. Shit, all of them.

    That said, at least there’s no poodle in this one. :D

    #2 6 years ago
  3. pjmaybe

    No one ever in the history of gaming EVAH seems to be able to put a decent telly ad out. ‘Cept ironically Rockstar, who really don’t need to advertise GTA.

    #3 6 years ago
  4. Psychotext

    Not entirely true pj. The two best ever gaming ads were the PS9 ad from Sony and the shootout ad from MS.

    #4 6 years ago
  5. Quiiick

    The shootout ad (from the cradle to the grave) for Xbox1 was bollocks.
    It even got banned, … and rightly so.

    And some PS2 ads (“fun anyone?”) were really fantastic!
    Remember the human pyramid?

    #5 6 years ago
  6. Blerk

    I saw the MS shootout ad for the first time last week – it’s really brilliant. And they canned it without ever showing it to the public.

    /facepalm

    Anyway, talking of weird MS ads, the missus brought home some womens’ “celebrity” magazine from work the other day and it had a full page ‘adver-feature’ for Viva Piñata 2 in it, complete with ‘laughing girls on a sofa’ imagery. And lots of ‘EXCLUSIVELY ON XBOX360′ tag-lines. I lolled. :-D

    #6 6 years ago
  7. Psychotext

    Ummm… Quiiick, the cradle to the grave ad is not the shootout ad.

    This is the shootout ad: http://uk.youtube.com/watch?v=qNuRQmvykwk

    #7 6 years ago
  8. morriss

    I like the way Quiiick likes nothing, and I mean ‘nothing’ to do with Xbox. Nothing at all.

    #8 6 years ago
  9. Quiiick

    … what’s the fun in having your brain replaced with a concert stage?

    #9 6 years ago
  10. No_PUDding

    Psychotext, it WAS great advertisisng though, the cradle to grave and shootout.

    MS usually have much better stuff. This is just….

    It doesn’t even make me wonder, I know what it’s trying to say, but it’s boring and the woman isn’t hot, she just looks annoying.

    #10 6 years ago
  11. Quiiick

    @ morris
    You’re right, but I do own an Xbox and an Xbox 360! ;)
    And I do love a lot of games on my 360, but nothing there from Microsoft!

    #11 6 years ago
  12. Blerk

    I remember two good Playstation ads – the one with the creepy “I’ve conquerered worlds” Scottish kid, and last year’s US Christmas campaign for the PS3 with the actual game footage and the big amorphous black… thingy.

    #12 6 years ago
  13. Tonka

    I always thought they made the shoot out ad for the internet from the get go.

    My gut reaction to this new one is that it is tasteless and slightly disturbing. I don’t like how at first it seems as if she has blown her head off.

    Buuut… I’m sure this has been scrutinized by all sorts of experts so I’ll just shut my mouth.

    #13 6 years ago
  14. Quiiick

    @ Psychotext
    oops … sorry. messed this up. (my bad english).

    But this “shootout” ad is ever worse!!!
    What did they think of when creating that? Colombine High? :(

    #14 6 years ago
  15. Psychotext

    Shootout ad is fucking brilliant. You never played cops n robbers when you were a kid? I guess not.

    #15 6 years ago
  16. Axle

    I thought the Gears 1 advertising was pretty sweet.

    #16 6 years ago
  17. Quiiick

    @ Black
    yeah, I also liked this “big amorphous black… thingy” a lot.
    It was a very intriguing way to actually incude the games in an ad.
    But over all I prefer if platform-holders do NOT refer to games specifically in their ads but instead try the create an general sense of “image” or “style”.

    #17 6 years ago
  18. Quiiick

    @ Yes the “Mad World” ad for GEoW was fantastic.
    But that’s not an “Xbox”-advertising.
    I still watch it from time to time … it’s THAT good.

    #18 6 years ago
  19. pjmaybe

    The Gears 1 ad was alright. Bit of high res render bollocks though – which is what a lot of game companies seem to think will sucker the punters enough to sell games (course, it works – otherwise they wouldn’t still be doing it now).

    Most memorable ad for gaming was memorable for all the wrong reasons. That fucking weird scots woman advertising the original playstation – that piercing laugh of hers still rips straight through me to this day.

    #19 6 years ago
  20. Blerk

    I thought the Mad World Gears ad was terrible. Pompous, over-thought-out tripe. So there. :-D

    #20 6 years ago
  21. Axle

    Glad we’ve got consensus here then. . . .

    On the subject does anyone remember the SNES ‘Concentrate on the Screen’ ad? It convinced me to blow the last of my savings – and I STILL haven’t completed Smash TV – ‘Not Enough Keys’.

    #21 6 years ago
  22. Quiiick

    @ Tonka
    Quote: “My gut reaction to this new one is that it is tasteless and slightly disturbing.”
    That’s exactly what I felt when watching this ad, but I didn’t have the words for it. Thanks!

    #22 6 years ago
  23. morriss

    Why is it so bad? I’m not saying it was great but I don’t see much wrong with it.

    #23 6 years ago
  24. Quiiick

    @ Blerk
    I see it from a creators standpoint. Combining this kind of game-genre with that 80′s song from “Tears for Fears”: Brilliant! This was a real break-trough in games-advertising. Comparable to “Space Odyssey 2001″ from Stanley Kubrick where he first mixed the SciFi-genre with classic music.

    #24 6 years ago
  25. pjmaybe

    It unimaginatively spliced together non-game high quality footage with a ‘tune-of-the-moment’ soundtrack.

    It was nice, but it hardly had a lot of work poured into it.

    Best gaming ad ever is the one of Candy sitting on the toilet reading poetry for the PS3 ‘this is living’ stuff. I could watch that all day.

    #25 6 years ago
  26. Quiiick

    @ morriss
    Don’t get me wrong. It’s not that bad. But it’s far away from being brilliant.
    I was just hoping for more, that’s all …

    #26 6 years ago
  27. Quiiick

    @ pjmaybe
    You’re right, “it hardly had a lot of work poured into it”.
    But is this a measurement for quality???

    #27 6 years ago
  28. Whizzo

    Microsoft really needs a new advertising agency.

    #28 6 years ago
  29. pjmaybe

    Cant really see how else they could’ve advertised it though. I’m struggling to think of any recent games that have actually featured in-game footage in the ads (apart from Wii stuff but WiiLOL)

    #29 6 years ago
  30. Truk

    Double Life ad was awesome.

    http://www.youtube.com/watch?v=6Bqq38WZctA

    #30 6 years ago
  31. Shatner

    Morriss:
    I like the way Quiiick likes nothing, and I mean ‘nothing’ to do with Xbox. Nothing at all.

    Oh, you know how it is morriss, some people simply can’t allow themselves to say anything positive about anything related to a certain console. Wherever you look, there they are making some negative sleight against BOX A in favour of BOX B.

    Thank heavens for the clear, truthful and unbiased media!

    #31 6 years ago
  32. Tonka

    I didn’t like the image of a stage inside some ones hollowed out skull. I honestly thought she had had her brains blown out when the camera panned around.

    Now, i’m not going to fall in the “I know better than the persons responsible for this ad” trap. But if I was asked in a focus group what I thought of this ad “Tasteless and disturbing” would be the words I used.

    #32 6 years ago
  33. morriss

    I’ve got a piece of paper which reads: that post I just made would draw Shatner out.

    I should be on TV.

    #33 6 years ago
  34. Shatner

    morriss, shitty posts from mindless biased morons usually draw me out. Don’t flatter yourself, you’re not that special.

    #34 6 years ago
  35. No_PUDding

    Just to go back I am with Blerk on the MAd World Gears ad… But that’s what sold it if you ask me.

    It advertised itself as if there were some depth to it.

    And it was actually Microsoft who advertised it. And they do do GREAt advertisisng.

    #35 6 years ago
  36. Quiiick

    @ Shatner
    Thanks for bringing up the “fanboy”-argument! ;)
    … you couldn’t be farther away from the truth. But I won’t try to destroy your black&white-world where there’s only the coziness of “yes or no”.

    #36 6 years ago
  37. Shatner

    Quiiick,

    Don’t take things on the internet so personally. And consider that I was replying to morriss, not you.

    In your leap to suggest my understanding of a situation is over-simplified I’m afraid to say you’ve made an oversimplification of your own.

    #37 6 years ago
  38. morriss

    I’m special me. My mum told me so.

    #38 6 years ago
  39. reask

    Ad could be better but in all fairness there marketing strategy worked in Japan.

    I see no reason it wont work in Europe especially with the price tag.

    #39 6 years ago
  40. Quiiick

    @ reask
    Sure, I’m positiv that this kind of ads will “work”.
    But if this is the only argument that counts, we’re taking about a very sad world.

    The ad is lacking intellectual and artistic qualities.
    Is this something which should not be talked about?

    And is it ok for an ad to be tasteless and slightly disturbing, if it sells well?

    #40 6 years ago
  41. Psychotext

    Actually… the ad is very artistic, but that’s part of the problem. I’m not sure how you’re finding this disturbing unless you’re a little unhinged to start with. :)

    #41 6 years ago
  42. Tonka

    You!

    #42 6 years ago
  43. reask

    @quick
    Not trying to be funny but it’s an ad for goodness sake.

    Since when where ads meant to be intellectual.

    #43 6 years ago
  44. Quiiick

    @ reask
    Hmm, maybe “intellectual” is the wrong word. How about “intelligent”?
    Would that make more sense to you?

    #44 6 years ago
  45. reask

    @ quiiick

    Either, as I said it’s an ad.

    I did say it could be better but it is for a games console after all.

    So I reckon the brain thing is all about the game been inside your head.

    Just my take on it.

    Still better than the ps3 one I saw on the site yesterday now wtf was that one about.

    #45 6 years ago
  46. Quiiick

    quite funny how different perception is …

    I found the latest Sony print-ad (Russian babushka-dolls) interesting because there was something mysterious about it.
    But it wasn’t exactly brilliant either.

    The new Xbox tv-ad on the other hand doesn’t touch me at all besides of “slightly disturbing”.
    Saying “the game is inside you head” is like saying the coffee is black or the sky is blue. just another boring statement IMHO.

    #46 6 years ago
  47. mortiferus

    C’mon People the best ads ever were Sega’s “Genesis does what Nintendon’t” campaign.

    http://www.videogamesblogger.com/wp-content/uploads/2007/02/sword-of-vermillion-sega-nintendont-ad-big.jpg

    It even had a bizzare yet catchy tune on the TV spots, LOL, Nuff Said!

    #47 6 years ago
  48. Tonka

    A massive casual campaign eh? Doesn’t sound to casual to me.

    #48 6 years ago

Comments are now closed on this article.

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    Mortal Kombat X will see the return of the red-clad ninja with origins in myth and glitches. Today’s Mortal Kombat X Twitch stream made good on NetherRealm’s promise of a new roster reveal. As a few of you guessed from the teasers, the latest character to be announced is Ermac, another of the ninjas. Like […]

  • Badland: Game of the Year Edition coming this spring to multiple platforms

    Frogmind Games has announced it will be bringing its action-adventure game Badland to multiple platforms this spring with Badland: Game of the Year Edition. Initially released in 2013 on tablets, the game is a mix of physics-based gameplay with varying level designs and power-up featuring cloning, growing and slowing down time. Badland is set in […]

  • Star Wars Battlefront concept art shows Endor, map details teased

    With Star Wars Battlefront set for holiday 2015, it’s high time we were told something about the FPS. Today, a slight bit of information was released on the game, along with a piece of concept art. Finally. While we wait until spring for the first look at the game, we’ll have to be sated with […]

  • You can now catch Emboar and Serperior in Pokemon Omega Ruby & Alpha Sapphire

    Two new Pokemon are now available for Omega Ruby and Alpha Sapphire through the official Pokemon website’s special event. You can pick up the fire, fighting type Pokemon Emboar from January 28 – November 30, per IGN, using the special code POKEMON500. Enter it into the Mystery Gift section from the main game menu to […]

  • Fight demons, save the world in The Awakened Fate Ultimatum this March

    A new set of videos for The Awakened Fate Ultimatum have been released by NIS America, showing off the roguelike RPG coming to PlayStation 3. In the game, player will guide a high school student named Shin Kamikaze as he comes to term with being a god. After having a dream featuring a girl talking […]

  • You can now pick up Heroes of Might & Magic 3 HD Edition on PC, tablets

    Heroes of Might & Magic 3 HD Edition is now available on PC as well as Android and iOS tablets. The fifteen year-old title has been revamped in full HD and includes the seven original campaign scenarios and 48 skirmish maps. Local multiplayer mode, a map editor and a Steam lobby are also included.

  • 50 finalists for Bohemia Interactive’s Make Arma Not War contest announced

    The 50 finalists for Bohemia Interactive’s €500,000 Make Arma Not War contest have been announced, after the firm combed through over 250 entries. Finalists chosen in the single-player category were chosen by Arma 3 players, and the add-on and multipkayer entries were selected by Bohemia Interactive. Winners for the next round will be evaluated by […]

  • Here’s a new batch of gruesome Killing Floor 2 screenshots

    Tripwire Interactive has released a new batch of screenshots for Killing Floor 2. The screens show various weapons as well as a variety of Zeds ready to tear you to shreds. Killing Floor 2 is slated for release this year on PC and PlayStation 4. It will also be made available for SteamOS.

  • Hatred is now available for pre-order, new video released

    Hatred is now available for pre-order through the game’s official website. There are two editions to choose from: Digital version with the official game soundtrack for €16.66; or the Digital version with the game soundtrack and a T-shirt for €36.66. The second edition is limited to 1,485 units. Hatred, which was handed an AO rating […]

  • This The Legend of Zelda: Majora’s Mask 3D TV spot is sort of creepy

    With The Legend of Zelda: Majora’s Mask 3D arriving on the first Friday the 13th of the year, it’s only fitting Nintendo would release a slightly creepy TV spot for it. The game’s concept is rather dark, and while it the commercial isn’t too creeptastic, for as short as it is the message is conveyed […]

  • GTA 5 “documentary” chronicles the life of a Tennis Pro

    Here’s another user created video featuring footage from GTA 5, but this one is a documentary instead of crazy stunts, mayhem and face-plants. Created by Bombastic Gamer Films, the documentary delves into the life of Tennis Pro Andreas Schmovakovic, who is both the “greatest player in the world, and the worst.” It’s rather good honestly. […]

  • World of Tanks Xbox 360 updated with console exclusive Pacific Island map, JapaneseChi-Nu Kai tank

    World of Tanks: Xbox 360 Edition has been updated with a new and exclusive console-only map called “Pacific Island”, which also comes with a Japanese tank. Players will be able to wreck havoc in their very own Japanese Chi-Nu Kai tank, which ca be picked up through the in-game store for Tier 5. It tank […]

  • Here’s the first trailer for OlliOlli 2: Welcome to Olliwood

    Roll 7 has released the first trailer for OlliOlli2: Welcome to Olliwood. Gameplay in the second outing will include ramps, jumps and hills, allowing for plenty of air and split level routes. It comes with a deeper combo system with Manuals, Reverts, Revert Manuals and Grind Switching. The ‘Tricktionary’ has also been updated with new […]

  • Learn all about the single-player mode in this Evolve video

    A video showing off the single-player portion of Evolve has been released by 2K and Turtle Rock. All content in the game can be played in either online multiplayer or offline in single-player. The video below contains two matches of Defend mode played from both the Monster and Hunter perspective. AI obviously takes on the […]

  • Super Smash Bros. Wii U update comes with 15 extra stages

    An update for Super Smash Bros. Wii U has been released, and it comes with 15 new stages for the 8-player mode. The update, version 1.0.2., is 316MB in size and the stages are split with nine normal stages and six Omega stages. Here’s the list: Regular stages Animal Crossing – Smashville Animal Crossing – […]

  • Nintendo US eShop update includes Metroid Prime Trilogy, Code Name: S.T.E.A.M. demo

    Nintendo has updated the North American end of the eShop with the Metroid Prime Trilogy, Shadow of the Ninja on Virtual Console and a demo for Code Name: S.T.E.A.M. Here’s your update: Metroid Prime: Trilogy – Wii U Rock ’N Racing Off Road – Wii U Frenchy Bird – Wii U Code Name: S.T.E.A.M. – […]

  • Battlefield Hardline open beta takes place next week on all systems

    Details and dates for the Battlefield Hardline open multiplayer beta were announced by EA and Visceral Games today. From February 3-8, the beta will be available to all players worldwide on Origin for PC, PlayStation 3, PS4, Xbox 360 and Xbox One. You’ll notice that the dates coincide with the Microsoft slip up earlier in […]

  • Transistor, Yakuza 4, Thief headline February PS Plus offerings

    Sony has announced your free PlayStation Plus games for the month of February. Come February 3 in North America and February 4 in Europe, Plus members on both side of the pond will be gifted with the following: Transistor (PS4) Apotheon (PS4) Yakuza 4 (PS3) Thief (PS3) Rogue Legacy (PS Vita|PS4|PS3) Kick & Fennick (PS […]

  • Life is Strange launch trailer and final dev diary released

    With the first episode of Life is Strange releasing tomorrow, Dontnod Entertainment has released the last developer diary for the title as well as the launch trailer. Titled Creating Arcadia Bay, the video provides more information on the licensed soundtrack as well as the voice actors behind Max and Chloe. It also touches upon how […]

  • LEGO Jurassic World and LEGO Marvel’s Avengers out this year

    LEGO Jurassic World and LEGO Marvel’s Avengers have been announced by Warner Bros., the former was outed by Toys R Us and then teased at the end of LEGO Batman 3: Beyond Gotham, if you recall. LEGO Jurassic World encompasses all four Jurassic Park films and will be made available in June for 3DS, PC, […]

  • Pokemon, Super Smash Bros. top Nintendo’s million units sales list for Q3

    Nintendo has posted a list of titles which have sold millions of units as part of its quarter three earnings release. Global unit sales of 3DS titles for the nine months ending December 31, 2014: Pokemon Omega Ruby and Alpha Sapphire: 9.35 million (life-to-date, same) Super Smash Bros.: 6.19 million (life-to-date, same) Tomodachi Life: 2.11 […]

  • How to take a screenshot on Xbox One: a lesson in frustration

    Trying to do just one simple thing seems to have 360 steps with Microsoft – why is the Xbox One’s functionality such a car crash? “The Xbox One’s definition of usability is in fact the exact opposite – this is a console designed to make life inconvenient for its players unless they sign up for […]

  • Game of Thrones’ Westeros is being made in Minecraft by 125 people

    WesterosCraft, the project dedicated to creating the entirety of Game of Thrones’ Westros has resurfaced. There are more than a few ambitious Minecraft projects, but hardly any as impressive as WesterosCraft. We first came across it all the way back in January 2013, but it looks much better now. “I would say the world is […]

  • Dying Light exploit gives you unlimited money and items

    Dying Light has been out for just over a day and an infinite money and item exploit is already out there. A simple exploit has been discovered in Dying Light that lets you duplicate weapons, all of which you can sell for profit. Win/ win. YouTuber PowerPyx lays out the steps in the handy video […]

  • Sunset Overdrive concept art is as jovial as the game itself

    Sunset Overdrive is a colourful game which is partly due to its concept art. The concept art featured below is created by Vaughan Ling, one of the concept artsists who worked on Sunset Overdrive. Anyone who’s played the game will immediately recognise the locations, weapons, character designs and general atmosphere of the game through these. […]

  • Get an extended look at the PS4 version of Project CARS

    The PlayStation 4 version of Project CARS has been shown in 1080p 60fps. The video below is captured by racing game enthusiasts Team VVV from a preview build. You can see different racing disciplines being demonstrated here, on different circuits. The game’s impressive visuals get even better when the weather gets worse.

  • Battle Pod is the Star Wars arcade game you’ve waited your whole life for

    Star Wars: Battle Pod is an arcade game that lets you replay the battles of the original trilogy, and features an incredible cockpit. If you’ve never played a game at an arcade before, Star Wars: Battle Pod will definitely be the one to change your mind. It’s an arcade cabinet out of a classic Star […]

  • CoD Exo Zombies: how to unlock the Ride of the Valkyries Easter egg

    To no one’s surprise, Exo Zombies mode in Call of Duty: Advanced Warfare has some Easter eggs. The first Exo Zombies Easter egg, of surely many more to come, has been discovered. It’s a musical one that involves Richard Wagner’s Ride of the Valkyries. How you unlock it is not as convoluted as you might […]

  • Dying Light is sub-1080p on Xbox One, full 1080p on PS4 – report

    Early analysis of Dying Light on PlayStation 4 and Xbox One has revealed a few technical details about both ports. Digital Foundry has produced some analysis of both the PlayStation 4 and Xbox One ports of Dying Light based on some early testing. Both versions manage a solid 30 frames-per-second, only dipping below that in […]

  • Battlefield 4 Second Assault DLC free to all EA Access members

    EA is offering Battlefield 4′s Second Assault expansion free to anyone with an active EA Access subscription. Anyone with an active subscription to EA Access can download the Second Assault expansion pack for Battlefield 4 starting January 29 and through February 28, free of charge. All you need to do is find it on the […]

  • The Witcher 3 is getting optimised, but no visual downgrade

    The Witcher 3: Wild Hunt is in the final stages of development and developer CD Projekt RED is making sure optimisation work doesn’t impact the game’s visuals. The Witcher 3 art producer, Michal Stec, spoke to Eternity in an interview and was asked whether the team will downgrade the visuals to get better performance. “No. […]

  • Can’t download Dying Light on PS4? Here’s a fix

    If you’ve bought Dying Light on PS4 and you’re having trouble downloading it, you’re not alone. Here’s how to beat the bug. Techland’s Dying Light is stumbling out of the blocks a little this week, with many PS4 users experiencing problems with their full-game downloads. A bug’s to blame. Your console thinks you’ve already installed […]

  • What The Witcher 3 owes to Skyrim – and how it surpasses it

    The Witcher 3: Wild Hunt owes more than a nod to Bethesda’s Skyrim. I went to see The Witcher 3: Wild Hunt, and had a great time. I went in a fan of the books but not very experienced with the first two games. I came out with The Witcher 3 top of my gaming […]

  • Dragon’s Dogma Online has great monsters

    Dragon’s Dogma Online looks pretty rad – an undesirable quality in a game unlikely to come west, from our perspective. The first Dragon’s Dogma trailer was released this afternoon; admire its beauty below. The free to play online RPG was announced for PC, PlayStation 3 and PS4 overnight, but Capcom doesn’t intend to bring it […]

  • Xenoblade Chronicles X map about five times the size of last game’s

    Xenoblade Chronicles X is not a small game. This week’s Famitsu has a feature on Xenoblade Chronicles X giving some details on Monolith Soft’s next RPG and first Wii U game. According to Siliconera‘s translation of reports on the feature, the game’s map is about five times the size of that in Xenoblade Chronicles. The […]

  • Take on Mars expected to hit beta in April

    Take on Mars, the space sim from Bohemia Interactive will soon be reader for wider consumption. According to a new Take on Mars development roadmap, the sim will go into beta at the start of April, with full release expected in June. The project is currently available via Steam early Access, but between now and […]

  • Can you guess the next Mortal Kombat X character reveal from this fatality audio clip?

    Mortal Kombat X will have at least one very liquid-sounding fatality. NetherRealm is revealing Mortal Kombat X’s cats one character at a time, and has promised a new reveal during a community Twitch stream tomorrow. It also provided the following teaser video – it’s audio only, and apparently taken from a fatality sequence. What’s your […]

  • Nintendo Creators Program now recruiting YouTubers – PewDiePie, others weigh-in

    Nintendo has opened a Creators Program designed to ensure creators get a slice of ad revenue from videos featuring Nintendo assets, and some prominent YouTubers aren’t pleased with the company. Update “What Nintendo are missing out on completely is the free exposure and publicity that they get from YouTube,” wrote Felix Kjellberg (PewDiePie) on his […]

  • Xbox Live issues under investigation

    Can’t sign into Xbox Live? Microsoft is on the case. Xbox 360 and Xbox One users report being unable to sign in to Xbox Live. Microsoft is already aware of and working on the problem. “Our team is hard at work right now trying to get this resolved. Thank you for staying patient while we […]

  • Make money from your non-Valve mods with Steam Workshop

    Valve has opened the money-making side of Steam Workshop to third-party titles, giving enterprising modders more ways to make money. Steam now hosts curated Workshops for Dungeon Defenders: Eternity and Chivalry: Medieval Warfare, the first non-Valve games to support the scheme. What that means is that community members can create, vote on and eventually even […]

  • Check out DmC: Devil May Cry’s new manual lock-on

    DmC: Devil may Cry developer Ninja Theory has released a video showing off the new, controversial lock-on mode. The new manual lock-on is causing quite a stir, although its reception is probably better than the white-wigged Dante who makes fans even more upset than the original makeover. “The primary purpose of this video is to […]

  • Dragon Quest Heroes looks pretty fun

    Dragon Quest Heroes is yet another Omega Force take on an existing property – like Hyrule Warriors or the One Piece games. And it looks pretty sweet. We haven’t heard much from Dragon Quest Heroes here in the west because it hasn’t been confirmed for release outside Japan. This isn’t terribly surprising as we still […]

  • Square Enix to reveal new PS4 game this weekend

    Square Enix is doing something pretty mysterious right now. The Final Fantasy publisher is teasing something called Project Code Z. The project, which Square Enix is tweeting about in Japanese, English and German, is due for reveal at Tokaigi 2015 on Saturday. It’s a PS4 game, but that’s all we know. There’s a website you […]

  • Tetris has crowned its first known western Grand Master

    Tetris fans have a new western champion. Tetris is one of those gaming obsessions that goes much deeper than you might expect. For example, did you know that some versions of the game assess your performance and over you the chance to become a “grand master”? Turns out that’s a thing, and according to Polygon […]

  • Ken Levine’s next game teased as “sci-fi-ish” small, open-world RPG

    A series of tweets from BioShock creator Ken Levine has shed a sliver of light upon his next project. According to Levine he and his team are considering something a bit sci-fi and contemplating first-person mode. The team is developing the game for PC with a large in scope, expandable, systems-based narrative where more can […]

  • Become a lynx in new Shelter 2 trailer

    Shelter 2 casts players in the role of a lynx, which makes for quite a different experience to the badger of the first game. The first Shelter game had you evading predators, but in the second, you becomes one yourself. That doesn’t mean there are no dangers to face, of course. Judging by the trailer […]

  • Why King of Fighters 13 isn’t coming back to Evo

    Evo, the premiere western fighting game tournament, has dropped support for a few previously favoured titles. King of Fighters 13 had a loyal following, but isn’t featured in the Evo 2015 line-up. “Many things go into what games makes it to Evo, but the most obvious one is, ‘Is the community playing this game?’” Evo […]