Microsoft announces massive “Live your Moment” casual campaign

Wednesday, 24 September 2008 12:07 GMT By Patrick Garratt

Microsoft’s announced the largest ad campaign in Xbox’s history this morning. Titled “Live your Moment,” it’s aimed at the “the casual and social segments,” according to a press release.

The ads will appear on TV, billboards, in print and everywhere else you can buy space, and is apparently about “real people having emotional and connected Xbox gaming and entertainment experiences with their friends and family.”

The campaign kicks off in Europe this week, and is already running in the US. Watch one of the TV spots here.