Xbox 360 sales up 32% following UK price cut

Tuesday, 23rd September 2008 10:27 GMT By Patrick Garratt


GI’s reporting that sales of Xbox 360 hardware rose 32 percent over the weekend of Microsoft’s latest price cut.

“[360] sales are up 32 percent and PlayStation 3 sales are down eight percent,” said Chart-Track’s Chris Poole.

Microsoft’s latest adjustment now puts the Arcade at £129.99, the Premium at £169.99 and the Xbox Elite, complete with 120GB hard-drive, at £229.99.

More through the link.



  1. David

    very nice prices

    #1 6 years ago
  2. Blerk

    I wish they’d just give us some bloody figures instead of these silly percentages which basically tell us nothing other than “we sold more” or “we sold less”. They don’t actually mention, for instance, which machine sold the most units.

    #2 6 years ago
  3. David

    Wii all know which one sold the most units :P

    #3 6 years ago
  4. deftangel

    I think the GfK / Enterbrain / Chart-Track partnership were looking at giving out some information in the future on a regular basis. Wouldn’t expect SKU’s though.

    I read from one retailer that Arcades had jumped a lot, Pro’s a bit and Elite’s hardly at all. Then again, $199 is a little more emotive in the US than £129 here

    #4 6 years ago
  5. Quiiick

    Yeah, give us real figures instead of these useless percentages. :(

    #5 6 years ago
  6. scuz

    is it even sustainable?

    people must realise microsoft have to make their money somewhere, it might not be this generation, but clearly they’re trying to oust sony from the market and have the pie split between just two.


    #6 6 years ago
  7. Blerk

    Heh. As if either of the other two wouldn’t do the very same thing if they could. They’re all cunts, man.

    #7 6 years ago
  8. morriss

    Blerk’s right. They’d all do it if they could. Sony did it. Now MS are doing it.

    I think it’s called aggressive business tactics.

    #8 6 years ago
  9. deftangel

    I doubt MS are losing much money on hardware right now. It’s been out almost 3 years and they didn’t drop the price for over 1 and a half. Their E&D division will have made a profit this year I think.

    If their strategy was to “oust” Sony they missed several opportunities to really turn the screw. It’s more a case of “blunting” Sony in the living room if you look at it.

    Though they forgot about Nintendo! :D

    #9 6 years ago
  10. Tiger Walts

    Well, the Xbox division started posting profitable quarters so yeah, they are making money on it.

    #10 6 years ago
  11. Quiiick

    @ Tiger Walts
    Not with the new price-points, me thinks. They’re back in the red numbers.
    But they don’t care because all M$ wants NOW is more market share.

    #11 6 years ago
  12. No_PUDding

    Well 32% isn’t even a great increase regardless of sustained.

    That’s like instead of 50,000 sales per month, 65,000.

    Where does my math go wrong?

    #12 6 years ago
  13. Psychotext

    Maths is fine. Price cut will make far more difference at a time of year where people are buying lots of this sort of thing though (xmas).

    #13 6 years ago
  14. morriss

    I know where you live.

    #14 6 years ago
  15. Psychotext


    #15 6 years ago
  16. morriss


    #16 6 years ago
  17. No_PUDding

    I see. That seems more clever now.

    You should probabaly sort out your morriss problem, by the way.

    #17 6 years ago

Comments are now closed on this article.