Mon, Sep 22, 2008 | 20:30 BST
360 hits 6 million in Europe
Microsoft’s confirmed that Xbox 360 has passed the 6 million mark in Europe, citing “strong momentum” and a recent local price-cut as driving factors.
“We’re very excited that more consumers in Europe are joining the ever-growing Xbox 360 community,” said Xbox Europe boss Chris Lewis.
“We’re now the best-value next-gen console on the market with an entry-level ERP of €179/£129.99, and consumers have clearly responded to that offering. We’re supporting this momentum by putting launch-level investment into a European advertising campaign, launching this week, which shows how Xbox 360 is changing the way consumers experience entertainment.
“With the New Xbox Experience on the horizon, and great titles like Lips, Scene It?; You’re In The Movies, Fable 2, and more, there’s never been a better time to jump in to all that Xbox 360 offers.”
Full thing after the link.
LONDON, 22 September 2008: Microsoft today announced that the Xbox 360™ has broken through the six million mark in Europe, thanks to strong momentum for the console across the region. A reduction in the estimated retail price (ERP) of the console last week has brought the entry-level ERP for Xbox 360 down to €179/£129.99. This reduction plus an incredible line-up of games and exciting and broad entertainment offerings means Xbox 360 is the true home of mass market entertainment, with something to offer for every interest and budget.
Chris Lewis, Vice President, Interactive Entertainment Business EMEA, said: “We’re very excited that more consumers in Europe are joining the ever-growing Xbox 360 community. We’re now the best-value next-gen console on the market with an entry-level ERP of €179/£129.99, and consumers have clearly responded to that offering. We’re supporting this momentum by putting launch-level investment into a European advertising campaign, launching this week, which shows how Xbox 360 is changing the way consumers experience entertainment. With the New Xbox Experience on the horizon, and great titles like Lips®, Scene It?®; You’re In The Movies, Fable® 2, and more, there’s never been a better time to jump in to all that Xbox 360 offers.”
From last Friday, 19th September, Xbox 360, which includes a 60GB hard drive and one wireless controller, has an ERP of €239.99/£169.99. The Xbox 360 Elite, which comes with a massive 120GB hard drive enabling consumers to store huge quantities of content downloaded from Xbox LIVE® Marketplace as well as their own music, has an ERP of €299.99/£229.99. The Xbox 360 Arcade console, perfect for those wishing to make their first foray into the gaming and entertainment world of Xbox, has an ERP of €179/£129.99.
The price drop has set the stage for a record breaking holiday season, and the launch later this year of the New Xbox Experience, which will reinvent home entertainment from the inside out, with a bold new look and feel that is fun, social and simple to use. It’s the first time in history that a mass market consumer electronics device has been reinvented through software, changing the way we play games, watch movies, and enjoy great all-round entertainment.
9 comments
#1
Psychotext
22/09/08, 8:37 pm
Pretty good, given the original xbox did around 6m in Europe by the time they stopped selling it. Long, long way to go though.
#2
reask
22/09/08, 8:57 pm
I only have one word to say on this congratulations.
#3
Heitzu
22/09/08, 9:56 pm
Good for them, and now I have one too, thanks to the price cut. Should arrive tomorrow, can’t wait!
#4
mortiferus
22/09/08, 11:33 pm
This is a shocker! I guess MS has been telling the truth after all, job well done.
#5
No_PUDding
22/09/08, 11:40 pm
Well keep it up, I am sure the price cut will boost them away from their HD competition. The question is if it’s temporary.
#6
reask
22/09/08, 11:43 pm
If anybody was in doubt about brand name loyalty check out Japan numbers for last week.
Bottom line is price and games so ps3 price cut imminent IMHO.
Well done 360 you have done more than Sony has this gen.
God bless competition.
#7
No_PUDding
22/09/08, 11:53 pm
Next year.
#8
reask
22/09/08, 11:58 pm
#
Heitzu said:
Good for them, and now I have one too, thanks to the price cut. Should arrive tomorrow, can’t wait!
you will not be disappointed enjoy.
#9
Blerk
23/09/08, 8:13 am
I wonder how many they sold in the first few days since the price cut?