Xbox Pure is a (very obvious) fake

Saturday, 20th September 2008 20:22 GMT By Patrick Garratt

Xbox Pure is fake. As reported yesterday, Cheap Ass Gamer published a rumour that Xbox 360 was to have its name changed to Xbox Pure. The story was based on a challenge to CAG’s readership to invent a rumour and get it published on a major blog.

Read this NeoGAF post. Kotaku editor Brian Crecente’s responded to the “stunt” less than happily:

It appears that this rumor story could be CAG throwing their credibility out the window as part of a contest. Kotaku”s decision to run rumors is always based on the credibility of the site and the information contained within it. In the past CAG has proven to be a reliable site, having broken a number of stories through apt reporting. It appears that may no longer be the case.

So there we are.



  1. morriss

    Don’t see how it’s CAG throwing “its” (not their, Brian :p) rep out the window when a reader wrote it and it was solely on the forums and never printed as news on CAGs front page.

    #1 6 years ago
  2. absolutezero

    Kotaku never had any rep in the first place. Toys pram etc.

    #2 6 years ago
  3. Icebox

    It was never even ‘published’ on CAG properly, it was just on a user’s blog. Just another example of typical ‘reporting’ on the internet – copying stories from any site you can find without reading up on it or checking if it’s actually real.

    #3 6 years ago
  4. lovemoose

    Kotaku are just pissed they got caught spreading rumours. They like to think they’re better than that. Like real journalists.

    Which they could be, if they did things, like, y’know, fact-checking.

    #4 6 years ago

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