Acti-Blizz Day – Online CoD4 play to be further “monetized”

Tuesday, 16th September 2008 06:59 GMT By Patrick Garratt

Speaking during Activision Blizzard’s Analyst Day last night, company CEO Mike Griffith said that Call of Duty 4′s online play can be milked further in terms of cash. We reckon he may have a point.

“We … see strong opportunities to monetize online gameplay,” said the exec. “The average Call of Duty player has spent nearly five full 24-hour days of their lives online since purchasing the game.

“Over time, we’ll qualify more opportunities to increase the monetization of these activities.”

Thanks, Edge.



  1. pjmaybe

    Fuck off. We pay a Live sub, fucked if we’re going to start paying to play COD4 n’all…

    #1 6 years ago
  2. BraveArse

    Well it wouldn’t be 5 full 24 hour days if it cost anything to play – especially in the current climate. stupid stupid pea-brained bean counter logic.

    I’ve logged 96 hrs in BFBC already and wouldn’t consider paying any extra for any of it.

    #2 6 years ago
  3. Balbarian

    I was about to say exactly the same thing but I think he means in terms of DLC. How cool would it be to have vehicles. That might just be worth paying for. But still the fact that he says specifically “these activities” doesn’t sound as if they’re prepared to add value in the way I was talking about. If that’s the case then they can console themselves with the fact that they will have some currency of mine….in the way of my finger up Acti’s head hocho Bobby Kotick’s rear end!

    #3 6 years ago

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