Tue, Sep 16, 2008 | 06:59 BST
Acti-Blizz Day – Online CoD4 play to be further “monetized”
Speaking during Activision Blizzard’s Analyst Day last night, company CEO Mike Griffith said that Call of Duty 4′s online play can be milked further in terms of cash. We reckon he may have a point.
“We … see strong opportunities to monetize online gameplay,” said the exec. “The average Call of Duty player has spent nearly five full 24-hour days of their lives online since purchasing the game.
“Over time, we’ll qualify more opportunities to increase the monetization of these activities.”