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	<title>Comments on: Peter Moore: I pulled Sega out of the hardware market</title>
	<atom:link href="http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/</link>
	<description>VG247.com</description>
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		<title>By: No_PUDding</title>
		<link>http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/comment-page-1/#comment-27555</link>
		<dc:creator>No_PUDding</dc:creator>
		<pubDate>Mon, 15 Sep 2008 21:59:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.videogaming247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/#comment-27555</guid>
		<description>I swear it was EA....</description>
		<content:encoded><![CDATA[<p>I swear it was EA&#8230;.</p>
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		<title>By: ecu</title>
		<link>http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/comment-page-1/#comment-27553</link>
		<dc:creator>ecu</dc:creator>
		<pubDate>Mon, 15 Sep 2008 21:56:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.videogaming247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/#comment-27553</guid>
		<description>Right guys, we know who to blame. It wasn&#039;t Sony after all, it was Peter Moore! Get your pitchforks ready.</description>
		<content:encoded><![CDATA[<p>Right guys, we know who to blame. It wasn&#8217;t Sony after all, it was Peter Moore! Get your pitchforks ready.</p>
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		<title>By: VRB BOO</title>
		<link>http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/comment-page-1/#comment-27548</link>
		<dc:creator>VRB BOO</dc:creator>
		<pubDate>Mon, 15 Sep 2008 21:08:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.videogaming247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/#comment-27548</guid>
		<description>As pointed out, it wasnt software or hardware which led to the demise of the dreamcast it was the fact sega just didnt have the know how to compete marketing wise with sony.

Lets be fair sony are the marketing whores of the industry
but they are being given a run for their money this time with microsoft and nintendo.

I have very fond memories of the Dreamcast and truth be told I played it lot more back then than I do now with the 360 and ps3.

And I dont regret shelling out over 600 notes for it on import, but I do regret spending 300 on my ps3 lol</description>
		<content:encoded><![CDATA[<p>As pointed out, it wasnt software or hardware which led to the demise of the dreamcast it was the fact sega just didnt have the know how to compete marketing wise with sony.</p>
<p>Lets be fair sony are the marketing whores of the industry<br />
but they are being given a run for their money this time with microsoft and nintendo.</p>
<p>I have very fond memories of the Dreamcast and truth be told I played it lot more back then than I do now with the 360 and ps3.</p>
<p>And I dont regret shelling out over 600 notes for it on import, but I do regret spending 300 on my ps3 lol</p>
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		<title>By: OrphanageExplosion</title>
		<link>http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/comment-page-1/#comment-27481</link>
		<dc:creator>OrphanageExplosion</dc:creator>
		<pubDate>Mon, 15 Sep 2008 16:00:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.videogaming247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/#comment-27481</guid>
		<description>Yes, £10m spunked on Arsenal shirts and Sean Pertwee voiceovers. The fact that Sega veteran Mark Maslowicz is a staunch Arsenal fan leads me to believe that once again, the games industry&#039;s very own TEMPORAL COMMANDO may have been up to his old tricks again...</description>
		<content:encoded><![CDATA[<p>Yes, £10m spunked on Arsenal shirts and Sean Pertwee voiceovers. The fact that Sega veteran Mark Maslowicz is a staunch Arsenal fan leads me to believe that once again, the games industry&#8217;s very own TEMPORAL COMMANDO may have been up to his old tricks again&#8230;</p>
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		<title>By: patlike</title>
		<link>http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/comment-page-1/#comment-27465</link>
		<dc:creator>patlike</dc:creator>
		<pubDate>Mon, 15 Sep 2008 14:23:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.videogaming247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/#comment-27465</guid>
		<description>There was nothing wrong with the machine at all. OE&#039;s right: it was how it was sold. The world was waiting for PS2 and Sega just didn&#039;t step up to the mark, in all reality.</description>
		<content:encoded><![CDATA[<p>There was nothing wrong with the machine at all. OE&#8217;s right: it was how it was sold. The world was waiting for PS2 and Sega just didn&#8217;t step up to the mark, in all reality.</p>
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		<title>By: mortiferus</title>
		<link>http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/comment-page-1/#comment-27462</link>
		<dc:creator>mortiferus</dc:creator>
		<pubDate>Mon, 15 Sep 2008 14:20:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.videogaming247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/#comment-27462</guid>
		<description>SEGA could have gone toe to toe with Sony, the dreamcast after all was a well engineered machine. But once the hype started to roll for Sony it appeared as everyone just abandoned ship for no reason.

I still have my DC, and play it every onece in a while. Good times, good times.</description>
		<content:encoded><![CDATA[<p>SEGA could have gone toe to toe with Sony, the dreamcast after all was a well engineered machine. But once the hype started to roll for Sony it appeared as everyone just abandoned ship for no reason.</p>
<p>I still have my DC, and play it every onece in a while. Good times, good times.</p>
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		<title>By: patlike</title>
		<link>http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/comment-page-1/#comment-27456</link>
		<dc:creator>patlike</dc:creator>
		<pubDate>Mon, 15 Sep 2008 14:01:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.videogaming247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/#comment-27456</guid>
		<description>It was a bit hopeless, there&#039;s no doubt. Some of the stories flying around at the time about how things were being run were really mental.</description>
		<content:encoded><![CDATA[<p>It was a bit hopeless, there&#8217;s no doubt. Some of the stories flying around at the time about how things were being run were really mental.</p>
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		<title>By: OrphanageExplosion</title>
		<link>http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/comment-page-1/#comment-27435</link>
		<dc:creator>OrphanageExplosion</dc:creator>
		<pubDate>Mon, 15 Sep 2008 11:39:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.videogaming247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/#comment-27435</guid>
		<description>In Europe at least, Dreamcast&#039;s demise was a foregone conclusion. Despite a handful of great staff, the bottom line is that Sega Europe was being run by people who just didn&#039;t understand the big brand mentality required to compete against PlayStation. 

For those of us who&#039;d been working with Sega since the Megadrive days it was sickening on an almost physical level to see the company making so many gaffes, especially in marketing. The Saturn era was bad enough, Dreamcast was even worse.</description>
		<content:encoded><![CDATA[<p>In Europe at least, Dreamcast&#8217;s demise was a foregone conclusion. Despite a handful of great staff, the bottom line is that Sega Europe was being run by people who just didn&#8217;t understand the big brand mentality required to compete against PlayStation. </p>
<p>For those of us who&#8217;d been working with Sega since the Megadrive days it was sickening on an almost physical level to see the company making so many gaffes, especially in marketing. The Saturn era was bad enough, Dreamcast was even worse.</p>
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		<title>By: No_PUDding</title>
		<link>http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/comment-page-1/#comment-27434</link>
		<dc:creator>No_PUDding</dc:creator>
		<pubDate>Mon, 15 Sep 2008 11:36:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.videogaming247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/#comment-27434</guid>
		<description>Be fine if they could make their shittiest IP, their best.

Sonic could easily be made awesome again. I could do it. Infact I would make it Burnout-esque, and it would work.</description>
		<content:encoded><![CDATA[<p>Be fine if they could make their shittiest IP, their best.</p>
<p>Sonic could easily be made awesome again. I could do it. Infact I would make it Burnout-esque, and it would work.</p>
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		<title>By: pjmaybe</title>
		<link>http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/comment-page-1/#comment-27422</link>
		<dc:creator>pjmaybe</dc:creator>
		<pubDate>Mon, 15 Sep 2008 11:16:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.videogaming247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/#comment-27422</guid>
		<description>Pah. Twas not Moore that kilt the beast, twas EA. As soon as they said they weren&#039;t going to support the DC, that was it. A lot of high profile games in development were canned (Stuff like Colin McCrae Rally 3 etc) and the writing was on the wall. A pity, because the machine was bloody awesome. 

Still, Sega are laughing up their sleeves about it now I should imagine. Rumour has it they&#039;ve got more than enough cash floating about as a result of not having to worry about hardware platforms. Good for them. 

Pity they keep reviving their shittiest IPs though.</description>
		<content:encoded><![CDATA[<p>Pah. Twas not Moore that kilt the beast, twas EA. As soon as they said they weren&#8217;t going to support the DC, that was it. A lot of high profile games in development were canned (Stuff like Colin McCrae Rally 3 etc) and the writing was on the wall. A pity, because the machine was bloody awesome. </p>
<p>Still, Sega are laughing up their sleeves about it now I should imagine. Rumour has it they&#8217;ve got more than enough cash floating about as a result of not having to worry about hardware platforms. Good for them. </p>
<p>Pity they keep reviving their shittiest IPs though.</p>
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		<title>By: No_PUDding</title>
		<link>http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/comment-page-1/#comment-27418</link>
		<dc:creator>No_PUDding</dc:creator>
		<pubDate>Mon, 15 Sep 2008 11:07:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.videogaming247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/#comment-27418</guid>
		<description>Well every console has a difficult start.

I hadn&#039;t really even considered a Dreamcast.</description>
		<content:encoded><![CDATA[<p>Well every console has a difficult start.</p>
<p>I hadn&#8217;t really even considered a Dreamcast.</p>
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		<title>By: trav</title>
		<link>http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/comment-page-1/#comment-27416</link>
		<dc:creator>trav</dc:creator>
		<pubDate>Mon, 15 Sep 2008 11:00:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.videogaming247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/#comment-27416</guid>
		<description>At the end of the day, business-wise SEGA did do the smart thing. Better to save the business, then try to pump more money to something that isn&#039;t working.</description>
		<content:encoded><![CDATA[<p>At the end of the day, business-wise SEGA did do the smart thing. Better to save the business, then try to pump more money to something that isn&#8217;t working.</p>
]]></content:encoded>
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		<title>By: Shatner</title>
		<link>http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/comment-page-1/#comment-27414</link>
		<dc:creator>Shatner</dc:creator>
		<pubDate>Mon, 15 Sep 2008 10:50:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.videogaming247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/#comment-27414</guid>
		<description>&lt;a href=&quot;http://uk.dreamcast.ign.com/articles/087/087035p1.html&quot; rel=&quot;nofollow&quot;&gt;Hindsight&#039;s a bitch&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p><a href="http://uk.dreamcast.ign.com/articles/087/087035p1.html" rel="nofollow">Hindsight&#8217;s a bitch</a></p>
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		<title>By: Robo_1</title>
		<link>http://www.vg247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/comment-page-1/#comment-27409</link>
		<dc:creator>Robo_1</dc:creator>
		<pubDate>Mon, 15 Sep 2008 10:30:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.videogaming247.com/2008/09/15/peter-moore-i-pulled-sega-out-of-the-hardware-market/#comment-27409</guid>
		<description>As you say, a very frank interview. I maintain that if EA had supported them from the start, then they had a good chance of keeping the PS2 off balance, long enough for Dreamcast to get a strong enough foot hold.

People complain about PS3&#039;s first year being poor for games, but against PS2&#039;s, it&#039;s been an embarrassment of riches.
Dreamcast could have really shone through had it received stronger third party support.</description>
		<content:encoded><![CDATA[<p>As you say, a very frank interview. I maintain that if EA had supported them from the start, then they had a good chance of keeping the PS2 off balance, long enough for Dreamcast to get a strong enough foot hold.</p>
<p>People complain about PS3&#8242;s first year being poor for games, but against PS2&#8242;s, it&#8217;s been an embarrassment of riches.<br />
Dreamcast could have really shone through had it received stronger third party support.</p>
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