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Yoshida – PS3 hardware, cost and pricing “now coming together”

Tuesday, 9 September 2008 09:40 GMT By Patrick Garratt

shuheiyoshida2.jpg

It’s all happening. Speaking to VG247 at Games Convention, Sony Worldwide Studios boss Shuhei Yoshida said that Jack Tretton’s claim that 2008 would be the “year of PlayStation 3″ is coming to fruition.

“All the things are now coming together in terms of the right hardware, cost and pricing, and we are increasing our hard disc space as we are increasing the content we’re offering through the network and the big titles we’re working on, coming out this Christmas,” he said. “All that is coming together this year.”

And, obviously, next year’s plans are continuing apace.

“I definitely hope so,” said the dev chief when we asked if he believed 2009 would be another “PS3 year.”

“We are feeling very comfortable about the momentum we have on all PlayStation platforms, and especially the way things are going in Europe. It’s very, very encouraging.”

Yoshida wouldn’t be drawn on unannounced product for 2009, but assured there’s plenty we haven’t seen yet.

“That’s not to say we’re not working on product for next year,” he added. “We have some titles that we have announced this year for release next year, like Heavy Rain and MAG, our big 256-player online title.

“Also there are some titles that we are targeting to launch next year that we have not announced yet. We still have a lot to come.”

Sony stole the show in Germany this year with SKU announcements for both PS3 and PSP and a first showing of Quantic Dream’s Heavy Rain.

More soon.

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29 Comments

  1. Blerk

    How he can keep a straight face while saying things are “coming together in terms of…. pricing”, I have no idea.

    TOO. MUCH. MONEY.

    #1 7 years ago
  2. patlike

    It’s all working for them, innit. They’re getting good sales without needing to cut, and the PS division’s in profit. I really don’t think they’re feeling the pressure at the moment. I get the impression they feel as though they’ve crested the worst of it and it’s all gravy from here on in.

    #2 7 years ago
  3. Psychotext

    Not sure about that… in Europe they’re doing fine but that’s as much due to brand loyalty as anything else. In the US and Japan it’s another story, assuming they want to sell even half what the PS2 did that is.

    #3 7 years ago
  4. patlike

    I’ve got more in that interview about the situation in Japan. He basically said it’s down to software and pricing’s got nothing to do with it.

    #4 7 years ago
  5. wz

    If Europe is giving so much to you, try giving back!

    #5 7 years ago
  6. Psychotext

    I think he’s right about the software situation Pat. Though that might be because I’ve been saying the same thing. :D

    #6 7 years ago
  7. patlike

    Ja, he is right, but I still think writing off price point as a driving factor is a bit black and white. Saying that, Xbox 360′s August figures in Japan pretty much prove how important software is to selling hardware there.

    I still think a PS3 price cut will have a dramatic effect on sales in Europe.

    #7 7 years ago
  8. Psychotext

    I don’t think it’s so much “writing off price”, it’s just that you could keep cutting the price and get virtually no-where like what happened to the xbox and gamecube last gen.

    You’re right about Europe, but it’s worth baring in mind that we pay £299 vs Japan’s £198 (Or €388 vs €246)

    #8 7 years ago
  9. patlike

    And 360 this gen *coff*

    #9 7 years ago
  10. patlike

    Not to say 360′s going nowhere, but you know what I mean. Like Maverick in Top Gun, they’re “heading for the hard deck.”

    #10 7 years ago
  11. Robo_1

    More fool them if they’re going to rest on their laurels though. MS are about as aggressive a competitor as you can have, and I’m sure they’ll be looking to build their own momentum up in Europe.

    I imagine Sony tech people are working flat out to get the cell and gpu down to a 32nm process. As I understand it, MS have been able to give the 360 a recent discount due to the Jasper chipset being ready for release, and I imagine when Valahalla is released (which features the processor and gpu on a single chip) we will see a major price reduction, and maybe even a 360-lite.

    Sony seem to have better hardware people on their team though, but they really need to close the gap with 360′s hardware revisions, to stay price competitive.

    #11 7 years ago
  12. patlike

    But *is* price competitiveness a deciding factor? I can see both sides of the coin. I remember what happened when they pulled PS2 to under £200 in the UK last time – sales went absolutely beserk. But then Psycho’s right: software will drive hardware almost irrespective of cost.

    Maybe there’s a “sweet spot” of the right pricing and the right line-up.

    #12 7 years ago
  13. Psychotext

    I don’t think you’re ever going to see anything like the PS2 sales this gen for Sony. Mostly because the Wii is eating up casuals like there’s no tomorrow.

    /awaits argument about the Wii not competing with the PS3 / 360

    #13 7 years ago
  14. patlike

    They seem convinced 100 million’s attainable, although they’re probably talking over 10 years. I guess there is still a lot they can do in terms of service upgrades, cost-cutting, and so on. Long way to go yet.

    #14 7 years ago
  15. Blerk

    Hardware needs to be £200 or less to even begin to make a mass-market dent, regardless of software. I’d fully expected the PS3 to make it to £199 before Christmas 2008 at this point last year, but that’s just not going to happen. I’m very surprised that they seem content to “tick over” when (in Europe at least) they have the potential to smash. Short term pain for long term profit – isn’t that usually the way? They seem to be doing it arse about face for some reason.

    #15 7 years ago
  16. Psychotext

    Pat: I don’t think they’re convinced at all. I think they need to make their shareholders think they’re convinced though. If you look at the trends the PS3 would have to have an unprecedented few years to go over 100m.

    Unprecedented in that they’d need to sell more than the PS2 ever did at its peak.

    #16 7 years ago
  17. patlike

    Blerk – I agree on the price point. I do think, though, that everything they’ve done with PS3 so far suggests they’re refusing to bow to pressure and stick to a (very) long term plan. I’m with you: I fully expected a cut this year. Looks as though profitability right now, though, is the priority.

    PT – You may well be right, about the public perception, but I still think we’re going to see explosive PS3 sales in 2009 and 2010. If they can align the planets of price, software and “multimedia” at the right time I think PS3 can still be the shock story of this gen.

    #17 7 years ago
  18. Psychotext

    The analyst’s original predictions hope that you’re right… and right in a big way. :)

    It’s theoretically possible, though I still believe that the competitor strength is too great this gen. Besides that, Nintendo have a cash warchest of quite a few billion thanks to the Wii so they’re quite capable of taking the battle up a few notches. :o

    (You know, that smiley really doesn’t look shocked… I don’t know what he looks like but it isn’t shocked.)

    #18 7 years ago
  19. No_PUDding

    Looks like he’s about to eat something.

    Anyway, I just read what you all said and, agreed the PS3 will never reach PS2 numbers, especially since they are STILL selling the PS2.

    But I am way more skeptical that this generations will be as quick as previous ones.

    Thinking about Microsoft reinventing their console with Software, and the Wii still being last gen hardware. Who’s to say these pieces of hardware won’t just be reinvented when we assume next gen should come in.

    Anyway, can’t wait to see more of the interview.

    #19 7 years ago
  20. BraveArse

    the smiley looks kind of “hopefully shouty” to me.

    edit: I’m dreading seeing sony take the PSP path as far as revisions go. PSP-3000 made me quite angry given that I’d just bought a 2000 a year ago.

    So technically the Ps3 will last 10 years or whatever but in reality it’s a vastly different machine. All the while maintaining that same price point, because it’s got “new stuff”.

    #20 7 years ago
  21. No_PUDding

    I don’t think you can scam people as easily with an HD consoles as your can with a portable. Although I guess it happened with BC.

    Glad I have a 60gb.

    #21 7 years ago
  22. darkseider

    I laugh at folks that say “too much money!” It’s a Blu-Ray player which is future proof due to firmware updates. Wireless B/G networking built in. Rechargable bluetooth controllers through ANY USB connection. Can run a fully fledged operating system for basic productivity oh and 80 gig HD for $399. Let’s not forget that PSN is FREE and that playing online games is FREE except for the upcoming MMOs.

    Compare this to the Xbox 360 even after its’ price reduction to $249 and it is still a deal. Add $100 for the Wifi adapter and $60 for Xbox live which is a recurring yearly charge and now you initial cost is $409. Lets not forget that there is NO Blu-Ray ability nor is there the ability to run a OS, Linux, on it like the PS3. If you add a low end PC and a Blu-Ray player to that you have just rung up a $1000 bill for the same functionality for a $399 PS3.

    #22 7 years ago
  23. Syrok

    …Yay, the listing of what you get with is back.

    It’s $560 in Europe, the Blu-Ray player is only interesting if you plan to use it and have a HDTV. Not everyone needs or has a wireless connection.

    :)

    #23 7 years ago
  24. darkseider

    Well Syrok you just made my points stand out even more. Why complain about the price of a PS3 if you can’t even take advantage of the technology it offers? Kinda like bitching about the cost of the eyeglasses you bought even though you have 20/20 vision and don’t need them.

    #24 7 years ago
  25. Syrok

    I’m just saying that it is too expensive for those who just want to play games.

    #25 7 years ago
  26. Psychotext

    People complain because they want to pay less for a product that interests them. Expensive (or the definition of it) is down to personal criteria, not a laundry list of features.

    I could pay £500 for a hotel room and you might say that’s ludicrously expensive, but for me it might be worth every penny. Same might go for someone who buys a £3000 TV with features that have no worth to another person.

    #26 7 years ago
  27. darkseider

    Psychotext I agree to an extent but cost is also based generally on what you receive in the final product. What one person would deem expensive another may not. But to say that a PS3 is expensive knowing what it can do and what it offers is a bit ridiculous.

    A PC with the same functionality would arguably cost more that the cost of a PS3 yet folks buy them without complaint. Heck if you could get a PC with the functionality of a PS3 for the same cost of a PS3 most would say it’s a deal.

    #27 7 years ago
  28. Psychotext

    But again, you may not deem blu-ray, wireless, streaming etc to be of any worth. If you look at it as just a games player I could see the argument, because by historical standards it is expensive. Same argument could be made if you had no plan to use it for games and just bought it as a blu-ray player.

    All down to the way an individual feels about something, and there’s no right or wrong there.

    #28 7 years ago
  29. bugmenot

    PS3 sucks HAhahahAHAHahaahahHAHAhahahaHAA

    #29 7 years ago

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    Shadowrun Online has been given a nice little boost thanks to a distribution deal with Nordic Games. Shadowrun Online is a new team tactical RPG from Cliffhanger Productions. Although it’s already available through Steam Early Access, Nordic has agreed to distribute the finished version, which is due on Linux, Mac and PC in the second […]

  • Final Fantasy 15 is 60% finished, game world ten times the size of demo

    Final Fantasy 15 is 60% finished, according to director Hajime Tabata. Speaking with IGN, Tabata said development will kick into high gear once the Episode Duscae demo is released. “It’s about 60% now. People may look at that and say ‘well, you’ve only done five more percent!’ [since 55% in September] but it’s actually a […]

  • Destiny: you don’t need to visit the tower to access your vault

    Destiny players, you asked for it and Bungie has delivered it: you can now swap items in and out of the vault using the companion app. “Destiny needs more vault space” you cry – and yes, this is true. But while we all struggle with the limitations imposed on us by Bungie, we face all […]

  • Mortal Kombat X will contain over 100 Brutalities

    During the Mortal Kombat X stream today, NetherRealm Studios revealed Brutalities are back for the game, and stated there will be over 100 to pull off. You won’t gain any extra experience for being overly cruel with your painful moves, but you will at least get to laugh at some and “cringe” at others, according […]

  • Numenera: Strand is a film based on the game up on Kickstarter

    Numenera, the 2012 Kickstarter success and foundation for Torment: Tides of Numenera, could become a film if the Kickstarter for the movie is successful. With five days left, Monte Cook Games and Swedish film company Valdes/Eriksdotter needs £22,542 to reach its goal. Titled Numenera: Strand, it tells the tale of a drifter who “roams a […]

  • Gran Turismo 6 update adds MINI Clubman Vision, more

    A Mini Cooper has invaded Gran Turismo 6 via a new update. The Mid-Field Raceway track has also been added, and its a new and improved version of the original track from previous Gran Turismos. The new B-Spec Mode feature has also been added which allows the AI driver to race on your behalf. Additional […]

  • Nintendo is bringing New 3DS Xl and some playable titles to PAX East

    Nintendo is bringing New 3DS Xl and Splatoon with it to PAX East next month. The E3 2014 build of the game lets eight players transform into squids in a race for “splattered-paint dominance.” Code Name: S.T.E.A.M. will also be playable and featured in stage presentations at the Nintendo booth. Upcoming or newly released Nintendo […]

  • Battlefield Hardline Premium information seems to have slipped out early

    Battlefield Hardline Premium perks have apparently leaked a bit early, according to a post on Reddit. Over on the Hardline subreddit is an image which was take at a GameStop location, noting two week early access to content additional Battlepacks and more. Here’s the rundown: Four expansions Two weeks early access 12 additional Battlepacks Exclusive […]

  • Final Fantasy: Record Keeper arrives in the US this spring

    Final Fantasy: Record Keeper will be released in the US on iOS and Android this spring, DeNA and Square Enix today. The mobile titles allows players to “relive favorite moments” across all Final Fantasy installments and build a team of classic characters from across the entire franchise. If you sign up for email updates, you […]

  • Battlefield Hardline now available for pre-order, pre-download on Xbox One

    Battlefield Hardline is now available for pre-order and pre-download on Xbox One. You can pre-order it now from the Xbox Store and once you have paid for it, you can start your pre-download. Battlefield Hardline releases on March 17, and will be made available to pre-downloaders come 12.01am EDT. Check pricing and availability for your […]

  • Dying Light interactive video allows you switch between day and night

    A new video for Dying Light has been released, which allows you to hit the Z key to change between day and night. Titles Life and Death in the Quarantine Zone, the interactive story video showcases how the game changes between day and night. Daytime and nighttime are shown side-by-side but the z key allows […]

  • Havoc DLC for Call of Duty: Advanced Warfare out on PS3, PS4; PC delayed

    The Havoc DLC for Call of Duty: Advanced Warfare is now available for PlayStation 3 and PS4. Havoc contains the four multiplayer maps Core, Drift, Sideshow, and Urban along with the AE4 directed energy assault rifle, its custom variant, and the Exo Zombies cooperative mode. You can purchase the DLC separately or pick up the […]

  • Here’s a teaser for Resident Evil Revelations 2: Episode 2

    A teaser video for the second episode of Resident Evil Revelations 2 is available, so if you’ve yet to play the first episode, you may want to skip this. Resident Evil Revelations 2′s first episode is out now. Thanks, GamesHQMedia.

  • North American eShop update is full of Donkey Kong games

    Nintendo has updated the North American end of the eShop with Titan Attacks, Donkey Kong Land, Donkey Kong Country and more. eShop on 3DS Ironfall Invasion Titan Attacks! Donkey Kong Land – Virtual Console Donkey Kong Land 2 – Virtual Console Donkey Kong Land 3 – Virtual Console Luv Me Buddies Wonderland Around the World […]

  • Venture into the Valley of the Yetis next week in Far Cry 4

    The next batch of Far Cry 4 DLC, Valley of the Yetis, releases in March and Ajay Ghale will be tasked with surviving violent cultists and the mythical Yeti. Apparently the cult is looking for a secret hidden in the valley, and Ajay has discovered their motives. The DLC features co-op with a friend taking […]

  • The Butcher’s AK/CAR Mod Pack out for Payday 2, has dino masks

    The 19th DLC pack for Payday 2 title The Butcher’s AK/CAR Mod Pack is available on Steam from today. The pack will run you $4.99/€4.99 and features: 11 new weapon modifications for the AK rifles in the game 11 new weapon modifications for the CAR rifles in the game Four new masks together with their […]

  • Battle Chasers slated for PC, consoles; comic picks up where 2001 storyline left off

    Darksiders creator Joe Madureira and Vigil co-founder Ryan Stefanelli have confirmed a Battle Chasers game and a new comic are in the works at their new studio Airship Syndicate. Speaking to Polygon, Madureira and Stefanelli wouldn’t provide details on the the game, but did divulge it will be an adventure RPG with player-controlled Battle Chasers […]

  • Shovel Knight, Hotline Miami 2 discounted for Sony’s annual Spring Fever Sale

    Sony is hosting its annual Spring Fever Sale which runs for eight weeks and features a new title each week. The sale starts next week on March 3 with the launch of Helldivers. Here’s just a few items included in the sale: HELLDIVERS (PS4/PS3/PS Vita) March 3 Hotline Miami 2: Wrong Number (PS4/PS3/PS Vita) March […]

  • The gold Super Mario amiibo is a Walmart exclusive

    The Super Mario Gold amiibo which surfaced via a CPSIA certificate earlier this month will be a Walmart-exclusive, Nintendo has announced. The gold-colored Mario amiibo will be released the same day as the Mario Party 10 game for Wii U and will run you $12,96 at 3,000 participating Walmart stores in the US. Along with […]

  • Here’s an overview trailer for Final Fantasy Type-0 HD

    As new gameplay overview trailer for Final Fantasy Type-0 HD, culled from the Active Time Report, stream has been sent over by Square Enix. The video provides a look at the history and environments of the Kingdom of Orience; the 14 memebers of Class Zero; the battle system with customizable magic spells; and the ability […]

  • Final Fantasy 15 video gives you a look at the game’s wildlife

    A new video shown by Final Fantasy 15 director Hajime Tabata during the latest Active Time Report, contains a look at the game’s wildlife and ecology. You can watch the full stream two hour stream through here, or a smaller clip courtesy of GamesHQMedia below.

  • Lionhead ventures into the free-to-play space with Fable Legends

    Fable Legends will be free-to-play when it launches on PC and Xbox One. According to Lionhead, the one versus four cross-platform title borrows from MOBA games such as Dota 2 and League of Legends as it will contain free, rotating heroes which will be added to a roster for a two week period. Once the […]

  • Win! 5 pairs of tickets to the Call of Duty European Championships

    We have five pairs of tickets to giveaway for the Call of Duty European Championships, taking place in London this weekend. The event takes place this Saturday February 28 and Sunday March 1 at the Royal Opera House in Covent Garden. Winners can watch teams will go head to head for a $10,000 prize pot […]

  • Republique Remastered has released on Mac and PC

    Republique Remastered, which was announced earlier this month, is now available for Mac and PC. The game is 20% off through Steam, GOG and the Humble Store for $19.99 until March 4. Thereafter, it will run you $24.99. The Remastered edition contains all five episodes of the game, with 1-3 available now and the remaining […]

  • LA Cops coming to Xbox One in March

    Isometric shooter LA Cops is coming to Xbox One on March 13. Already on Steam Early Access, the game looks like it’s been heavily inspired by Hotline Miami. Walk into a room, open fire, leave bloody puddles in your wake. It’s being published by Team 17. Check out the video below for some 70s cop […]

  • We have $500 of Steam Wallet funds to giveaway!

    We’re giving away 10 Steam Wallet prizes worth $50 each to VG247 readers, courtesy of Bundle Stars. All you need to do to be in with a chance of winning $50 Steam credit is to enter your details below. Join the Bundle Stars Steam group for entry in the sweepstake, and gain extra entries for […]

  • Lapsed Final Fantasy 14 players tempted back with 10 day freebie

    Square is offering lapsed FF 14: A Realm Reborn players a chance to come back to the game for 10 days worth of free adventuring. Provided you’ve already bought and registered an account you’ll be able to play free of charge from Feb 27 to March 9. Square wants you to sample the new content […]

  • Advanced Warfare: Sledgehammer looking at “opportunities” to recreate classic Call of Duty maps

    Sledgehammer Games has told VG247 it’s looking at opportunities to recreate classic Call of Duty maps in Advanced Warfare. According to co-founder Michael Condrey, players of the latest Havoc DLC are asking how Exo abilities and verticality can be added to classic franchise maps. “We’re taking a look at some opportunities to really highlight the […]

  • GTA Online reader playlist week 7: and the winner is…

    Stuff was shot. But only one player emerged victorious. GTA Online player e031271 won last night’s VG247 reader playlist, beating myself, Matt and regulars solidorwot and Revolting. Congratulations, Mr e031271. A deserved victory. We play a GTA Online playlist in an open session every Wednesday on PS4, because it’s both funny and fun. Anyone’s welcome […]

  • Leaked screens reveal The Reef as Destiny’s new “social space”

    A handful of leaked Destiny screens seem to confirm that The Reef location will be the new social space in Destiny. The new addition is likely to be revealed as part of the upcoming House of Wolves expansion. Reddit user Megamanexe4 dropped the screens on the site earlier this morning, along with grabs that reveal […]

  • Darksiders creator teases Battle Chasers game

    Joe Madureira, creator of Darksiders, has released art that strongly suggests a Battle Chasers game is in the works. Battle Chasers was a comic book from the late 1990s that suffered notorious production problems between issues and was never finished. Madureira formed Airship Syndicate after the collapse of THQ, where he co-created Darksiders. His latest […]

  • Infamous video nasty Axe recreated in GTA 5

    The trailer for notorious horror movie Axe has been recreated in GTA 5. The shot for shot remake is the work of gigerbrick who has previously recreated exploitation flicks like Machete and Hostel using Lego. The original Axe movie was banned in 1984 in the UK but passed with cuts in the late 1990s. Movie […]

  • Payday 2 for PS4 and Xbox One includes “a year’s worth of paid DLC” for free

    Payday 2: Crimewave Edition will include a year’s worth of paid DLC from the PC version of the game for free. The new-gen version of the game will be available June 2015, and includes almost all of the paid and free DLC released so far for Overkill’s popular first-person shooter. That DLC includes The Big […]

  • Yes, Mortal Kombat X will require Xbox Live Gold or PS Plus

    Mortal Kombat X won’t bypass Microsoft and Sony’s premium online play requirements. Reports that Mortal Kombat X wouldn’t require PS Plus or Xbox Live Gold started circling earlier this week thanks to a communications error. Answering fan questions on Twitter, producer Shaun Himmerick accidentally gave the impression that premium console subs would not be required […]

  • This is what Destiny players most want next

    Destiny patch 1.1.1 has resolved or at least addressed a number of complaints voiced by the community, but there are plenty more. des Destiny community manage David “Deej” Dague has put out a call for Guardians to share their concerns – or rather, what they think the community is most concerned about. “Set aside your […]

  • Google AI can play games now, so we’re probably all going to die

    Google has brought us one step closer to our inevitable slaughter or enslavement by machine overlords. Google has developed an AI that can learn to play video games and devise brand new strategies. Let me just rephrase that: Google has created an AI that can teach itself new skills, including how to play video games. […]

  • First footage of Renowned Explorers: International Society surfaces

    Renowned Explorers: International Society is a turn-based strategy game from the team behind Reus, and it looks great. Renowned Explorers was announced almost a full year ago, but has been pretty quiet since then. Developer Abbey games has now announced that the game has hit alpha, and will be open to select testers soon. You […]

  • Cities: Skylines developer commits to mod support

    Cities: Skylines will fully support the modding community. Hailing from famously mod-friendly publisher Paradox, Cities: Skylines is a no-brainer for mod support – especially as a lack of mod support is one of the things SimCity was so heavily criticised for when it firts launched. In the developer diary below, Paradox’s Jakob Munthe is joined […]