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Yoshida – PS3 hardware, cost and pricing “now coming together”

Tuesday, 9 September 2008 09:40 GMT By Patrick Garratt

shuheiyoshida2.jpg

It’s all happening. Speaking to VG247 at Games Convention, Sony Worldwide Studios boss Shuhei Yoshida said that Jack Tretton’s claim that 2008 would be the “year of PlayStation 3″ is coming to fruition.

“All the things are now coming together in terms of the right hardware, cost and pricing, and we are increasing our hard disc space as we are increasing the content we’re offering through the network and the big titles we’re working on, coming out this Christmas,” he said. “All that is coming together this year.”

And, obviously, next year’s plans are continuing apace.

“I definitely hope so,” said the dev chief when we asked if he believed 2009 would be another “PS3 year.”

“We are feeling very comfortable about the momentum we have on all PlayStation platforms, and especially the way things are going in Europe. It’s very, very encouraging.”

Yoshida wouldn’t be drawn on unannounced product for 2009, but assured there’s plenty we haven’t seen yet.

“That’s not to say we’re not working on product for next year,” he added. “We have some titles that we have announced this year for release next year, like Heavy Rain and MAG, our big 256-player online title.

“Also there are some titles that we are targeting to launch next year that we have not announced yet. We still have a lot to come.”

Sony stole the show in Germany this year with SKU announcements for both PS3 and PSP and a first showing of Quantic Dream’s Heavy Rain.

More soon.

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29 Comments

  1. Blerk

    How he can keep a straight face while saying things are “coming together in terms of…. pricing”, I have no idea.

    TOO. MUCH. MONEY.

    #1 7 years ago
  2. patlike

    It’s all working for them, innit. They’re getting good sales without needing to cut, and the PS division’s in profit. I really don’t think they’re feeling the pressure at the moment. I get the impression they feel as though they’ve crested the worst of it and it’s all gravy from here on in.

    #2 7 years ago
  3. Psychotext

    Not sure about that… in Europe they’re doing fine but that’s as much due to brand loyalty as anything else. In the US and Japan it’s another story, assuming they want to sell even half what the PS2 did that is.

    #3 7 years ago
  4. patlike

    I’ve got more in that interview about the situation in Japan. He basically said it’s down to software and pricing’s got nothing to do with it.

    #4 7 years ago
  5. wz

    If Europe is giving so much to you, try giving back!

    #5 7 years ago
  6. Psychotext

    I think he’s right about the software situation Pat. Though that might be because I’ve been saying the same thing. :D

    #6 7 years ago
  7. patlike

    Ja, he is right, but I still think writing off price point as a driving factor is a bit black and white. Saying that, Xbox 360′s August figures in Japan pretty much prove how important software is to selling hardware there.

    I still think a PS3 price cut will have a dramatic effect on sales in Europe.

    #7 7 years ago
  8. Psychotext

    I don’t think it’s so much “writing off price”, it’s just that you could keep cutting the price and get virtually no-where like what happened to the xbox and gamecube last gen.

    You’re right about Europe, but it’s worth baring in mind that we pay £299 vs Japan’s £198 (Or €388 vs €246)

    #8 7 years ago
  9. patlike

    And 360 this gen *coff*

    #9 7 years ago
  10. patlike

    Not to say 360′s going nowhere, but you know what I mean. Like Maverick in Top Gun, they’re “heading for the hard deck.”

    #10 7 years ago
  11. Robo_1

    More fool them if they’re going to rest on their laurels though. MS are about as aggressive a competitor as you can have, and I’m sure they’ll be looking to build their own momentum up in Europe.

    I imagine Sony tech people are working flat out to get the cell and gpu down to a 32nm process. As I understand it, MS have been able to give the 360 a recent discount due to the Jasper chipset being ready for release, and I imagine when Valahalla is released (which features the processor and gpu on a single chip) we will see a major price reduction, and maybe even a 360-lite.

    Sony seem to have better hardware people on their team though, but they really need to close the gap with 360′s hardware revisions, to stay price competitive.

    #11 7 years ago
  12. patlike

    But *is* price competitiveness a deciding factor? I can see both sides of the coin. I remember what happened when they pulled PS2 to under £200 in the UK last time – sales went absolutely beserk. But then Psycho’s right: software will drive hardware almost irrespective of cost.

    Maybe there’s a “sweet spot” of the right pricing and the right line-up.

    #12 7 years ago
  13. Psychotext

    I don’t think you’re ever going to see anything like the PS2 sales this gen for Sony. Mostly because the Wii is eating up casuals like there’s no tomorrow.

    /awaits argument about the Wii not competing with the PS3 / 360

    #13 7 years ago
  14. patlike

    They seem convinced 100 million’s attainable, although they’re probably talking over 10 years. I guess there is still a lot they can do in terms of service upgrades, cost-cutting, and so on. Long way to go yet.

    #14 7 years ago
  15. Blerk

    Hardware needs to be £200 or less to even begin to make a mass-market dent, regardless of software. I’d fully expected the PS3 to make it to £199 before Christmas 2008 at this point last year, but that’s just not going to happen. I’m very surprised that they seem content to “tick over” when (in Europe at least) they have the potential to smash. Short term pain for long term profit – isn’t that usually the way? They seem to be doing it arse about face for some reason.

    #15 7 years ago
  16. Psychotext

    Pat: I don’t think they’re convinced at all. I think they need to make their shareholders think they’re convinced though. If you look at the trends the PS3 would have to have an unprecedented few years to go over 100m.

    Unprecedented in that they’d need to sell more than the PS2 ever did at its peak.

    #16 7 years ago
  17. patlike

    Blerk – I agree on the price point. I do think, though, that everything they’ve done with PS3 so far suggests they’re refusing to bow to pressure and stick to a (very) long term plan. I’m with you: I fully expected a cut this year. Looks as though profitability right now, though, is the priority.

    PT – You may well be right, about the public perception, but I still think we’re going to see explosive PS3 sales in 2009 and 2010. If they can align the planets of price, software and “multimedia” at the right time I think PS3 can still be the shock story of this gen.

    #17 7 years ago
  18. Psychotext

    The analyst’s original predictions hope that you’re right… and right in a big way. :)

    It’s theoretically possible, though I still believe that the competitor strength is too great this gen. Besides that, Nintendo have a cash warchest of quite a few billion thanks to the Wii so they’re quite capable of taking the battle up a few notches. :o

    (You know, that smiley really doesn’t look shocked… I don’t know what he looks like but it isn’t shocked.)

    #18 7 years ago
  19. No_PUDding

    Looks like he’s about to eat something.

    Anyway, I just read what you all said and, agreed the PS3 will never reach PS2 numbers, especially since they are STILL selling the PS2.

    But I am way more skeptical that this generations will be as quick as previous ones.

    Thinking about Microsoft reinventing their console with Software, and the Wii still being last gen hardware. Who’s to say these pieces of hardware won’t just be reinvented when we assume next gen should come in.

    Anyway, can’t wait to see more of the interview.

    #19 7 years ago
  20. BraveArse

    the smiley looks kind of “hopefully shouty” to me.

    edit: I’m dreading seeing sony take the PSP path as far as revisions go. PSP-3000 made me quite angry given that I’d just bought a 2000 a year ago.

    So technically the Ps3 will last 10 years or whatever but in reality it’s a vastly different machine. All the while maintaining that same price point, because it’s got “new stuff”.

    #20 7 years ago
  21. No_PUDding

    I don’t think you can scam people as easily with an HD consoles as your can with a portable. Although I guess it happened with BC.

    Glad I have a 60gb.

    #21 7 years ago
  22. darkseider

    I laugh at folks that say “too much money!” It’s a Blu-Ray player which is future proof due to firmware updates. Wireless B/G networking built in. Rechargable bluetooth controllers through ANY USB connection. Can run a fully fledged operating system for basic productivity oh and 80 gig HD for $399. Let’s not forget that PSN is FREE and that playing online games is FREE except for the upcoming MMOs.

    Compare this to the Xbox 360 even after its’ price reduction to $249 and it is still a deal. Add $100 for the Wifi adapter and $60 for Xbox live which is a recurring yearly charge and now you initial cost is $409. Lets not forget that there is NO Blu-Ray ability nor is there the ability to run a OS, Linux, on it like the PS3. If you add a low end PC and a Blu-Ray player to that you have just rung up a $1000 bill for the same functionality for a $399 PS3.

    #22 7 years ago
  23. Syrok

    …Yay, the listing of what you get with is back.

    It’s $560 in Europe, the Blu-Ray player is only interesting if you plan to use it and have a HDTV. Not everyone needs or has a wireless connection.

    :)

    #23 7 years ago
  24. darkseider

    Well Syrok you just made my points stand out even more. Why complain about the price of a PS3 if you can’t even take advantage of the technology it offers? Kinda like bitching about the cost of the eyeglasses you bought even though you have 20/20 vision and don’t need them.

    #24 7 years ago
  25. Syrok

    I’m just saying that it is too expensive for those who just want to play games.

    #25 7 years ago
  26. Psychotext

    People complain because they want to pay less for a product that interests them. Expensive (or the definition of it) is down to personal criteria, not a laundry list of features.

    I could pay £500 for a hotel room and you might say that’s ludicrously expensive, but for me it might be worth every penny. Same might go for someone who buys a £3000 TV with features that have no worth to another person.

    #26 7 years ago
  27. darkseider

    Psychotext I agree to an extent but cost is also based generally on what you receive in the final product. What one person would deem expensive another may not. But to say that a PS3 is expensive knowing what it can do and what it offers is a bit ridiculous.

    A PC with the same functionality would arguably cost more that the cost of a PS3 yet folks buy them without complaint. Heck if you could get a PC with the functionality of a PS3 for the same cost of a PS3 most would say it’s a deal.

    #27 7 years ago
  28. Psychotext

    But again, you may not deem blu-ray, wireless, streaming etc to be of any worth. If you look at it as just a games player I could see the argument, because by historical standards it is expensive. Same argument could be made if you had no plan to use it for games and just bought it as a blu-ray player.

    All down to the way an individual feels about something, and there’s no right or wrong there.

    #28 7 years ago
  29. bugmenot

    PS3 sucks HAhahahAHAHahaahahHAHAhahahaHAA

    #29 7 years ago

Comments are now closed on this article.

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    In another episode in the the ongoing kerfuffle between Hideo Kojima and Konami, the publisher has suspended the Kojima Station web show. Recent tweets from the newly created Japanese Metal Gear Solid account confirm that Kojima Station will not be broadcast tomorrow, but would not provide a date for the next episode. The Tweets were […]

  • Watch Battle Royale for free this weekend on Xbox Live

    Square Enix is celebrating the launch of Final Fantasy Type-0 HD by offering Xbox Live members in the UK a free rental of Battle Royale. Starting Saturday, March 28 and through Sunday, March 29, Xbox Live members in the UK will be able to rent Battle Royale through the Xbox Video Store, for free. The […]

  • Bloodborne journal, part 1: managing anxiety on the path to the Cleric Beast

    Bloodborne is both like and unlike the Souls games. Brenna descends into Yharnam with reluctance and trepidation. Need help succeeding in Bloodborne? You need our Bloodborne walkthrough and boss guide. Bloodborne isn’t Demon’s Souls or Dark Souls. Let’s get that out of the way right off. I enjoyed both Dark Souls games, but it was […]

  • PS Store Easter sale discounts MGS: Ground Zeroes, Far Cry 4, more

    The Easter Sale is live on the EU PS Store, with Metal Gear Solid 5: Ground Zeroes for less than £10, FIFA 15 Deluxe Edition for £30 and other savings. Some of the PlayStation 3, PS4 and Vita discounts are valid through April 8, other through April 15. PlayStation Plus members can also take an […]

  • Bloodborne video: how to unlock the first shortcut in Old Yharnam

    Here’s a video for Bloodborne players showing a quick way to unlock the first shortcut in Old Yharnam. It also provides a look at things you may have missed in Central Yharnam and The Sewers, courtesy of VaatiVidya. Don’t forget, we have guides posted for the game with more updates coming soon. Bloodborne released in […]

  • Bloodborne issue prevents summons at Vicar Amelia fight

    A Bloodborne bug has prevented players calling on help to take on one of the nasty early bosses. Bloodborne bosses are significantly easier to take down in co-op. Unfortunately, at least one of them is proving difficult to find help for – and not just because not many players have obtained the Small Resonant Bell […]

  • Mass Effect 3 on sale on EU PSN, but not free

    Mass Effect 3 is discounted on the European PSN, but it’s not free. Update 2: The option to add to cart now lets you choose between the free trial or full version. The full version is on sale for £6.49 or £5.84 for PlayStation Plus members. The free trial is of course is still available, […]

  • Elite: Dangerous Race to Elite winners announced, one player makes £10,000

    The winners of Elite: Dangerous’ Race To Elite competition have been announced, with one player receiving the grand prize of £10,000. Back when Elite: Dangerous launched, developer Frontier announced a competition that would award players to first reach Elite rank in trading, exploration, or combat, a prize of £1,000 each. The grand prize – £10,000 […]

  • GTA 5 Online Heists guide: How to make the most money with Special Bonuses and Elite Challenges

    You’re not hitting heists for the good of your health. Here’s how to max cash rewards. Money. GTA Online players love it. Greenbacks are the core of the entire experience, allowing you to buy the best weapons, vehicles and stupid haircuts. Heists, as promised, gives more opportunities than ever to earn serious cash, but once […]

  • PlayStation 4 firmware update 2.50 coming tomorrow

    PlayStation 4 firmware 2.50, codenamed Yukimura, is due for release tomorrow, March 26. Firmware update 2.50 for PlayStation 4 will be launching tomorrow, March 26, Sony has announced. Codenamed Yukimura, the system update is promised to bring suspend/resume feature, trophy sync improvements, accessibility options, and much more. 2.50 has been in beta testing a while […]

  • GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges and more

    Heists aren’t the only addition in GTA Online’s latest DLC – there’s a lot of content that can earn you big RP and cash payouts. GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges While heists are the talking point and big payoff after more than a year of waiting, there’s a […]

  • Battlefield Hardline: what’s the best Police sniper rifle?

    What’s the best bolt-action, Police sniper rifle for the Professional class in Battlefield Hardline? Let us help you answer that question. As you’re probably aware, Battlefield Hardline weapons are class specific and faction specific. This makes deciding on a good weapon and loadout much harder than it was in Battlefield 4. Which is where Westie […]

  • Evolve 1.3 patch nerfs Wraith, adjusts Kraken

    Evolve is receiving a new patch that aims to put an end to the Wraith’s dominance. Evolve developer Turtle Rock outlined a few of the changes coming in patch 1.3. The patch brings balance changes to the monsters – mainly the Wraith – as well as other various changes to Hunters’ tools based on player […]

  • Bloodborne: watch the opening 40 minutes

    The opening minutes of Bloodborne really do set the stage for what’s to come. They’ll also help you decide if this game is for you. Arekkz Gaming has captured the first 40 minutes of Bloodborne. Complete with the opening cutscene, and the first few obstacles you’ll face. The video is commentary free, so wear headphones […]

  • YouTube will relaunch livestreaming service with focus on eSports and gaming – report

    According to industry sources, Google is preparing to relaunch YouTube’s livestreaming service with a focus on eSports and gaming. According to anonymous sources speaking to TheDailyDot, Google is planning to bring back YouTube’s livestreaming service. The company is said to have started recruiting around 50 engineers with experience in the field, “a pretty big statement […]

  • I think I’m too old for Final Fantasy 15

    Final Fantasy 15 was nine years in the making – and counting. Are we the same people we were in 2006? Final Fantasy 15: Episode Duscae A demo available for PS4 and Xbox One. Offers a couple of hours of gameplay. More if you jump over the borders. Bundled with Final Fantasy 15 Type-0 and […]

  • New multiplayer mode for Splatoon announced

    Nintendo has sent over three screenshots for Splatoon along with information on the Wii U another of the title’s multiplayer modes. Called Ranked Battle, it keeps track of each player’s online ranking. Splat Zones is one of the additional ways to play online in this mode. It differs from Turf War, which is the main […]

  • 2015 WoW Arena World Championship has a $250,000 prize pool

    Blizzard has announced the WoW Arena World Championship will culminate at BlizzCon 2015. World of Warcraft 3v3 Arena teams from around the globe will compete for spot at the 2015 WoW Arena World Championship and for a share in the $250,000 prize pool. Online qualifiers will be held for North America, Southeast Asia, Australia, New […]

  • The Crew two-hour demo now available in US, tomorrow in the UK

    Ubisoft has announced a free trial of its driving MMO The Crew will be available tomorrow, March 25 in the UK. It’s live today in North America. For current players, the Vintage Car Pack and Vintage Live Update, including a new PvP mode, are now available. The Vintage Car Pack included the Chevrolet Corvette C2 […]

  • Minecraft Mass Effect Mash-Up and Pattern Texture Pack out from today

    A Mass Effect Mash-up pack and the Pattern Texture Pack will release on PlayStation 3, PS4 and Vita today in North America and tomorrow in Europe. The Pattern Texture Pack is also available for Xbox consoles today. The Mass Effect Mash-Up pack contains the Mars Facility from Mass Effect 3 plus textures and craftable items […]

  • The Talos Principle expansion pack Road to Gehenna announced

    An expansion for The Talos Principle has been announced titled Road to Gehenna. The expansion follows the narrative of Uriel, Elohim’s messenger, as he explores a “strange, hidden part of the simulation” on a mission of “mercy and redemption.” Uriel is attempting to free the souls of the damned “at all costs.” Road to Gehenna […]

  • Twitch Plays Pokemon finally catches ‘em all – even the rare Mewtwo

    Twitch Plays Pokemon players have captured all 151 original Pokemon which were included in a modified version of Pokemon Red, and this includes the rare Mewtwo. It took 39 days for Twitch players to catch ‘em all. Have a look at the impressive feat for yourself below. Thanks, Polygon.

  • GameStop will have limited units of Majora’s Mask New 3DS XL back in stock

    Those who missed out on the Limited Edition Majora’s Mask New 3DS XL will have another opportunity to purchase it outside of eBay. Tomorrow only, GameStop stores in the United States will have four units in stock, according to and internal memo sent to Kotaku. This is every store in the country, and again, only […]

  • Second phase of Fortnite closed Alpha launches today

    Fortnite’s second closed Alpha test will go live this afternoon, according to the official website. Those currently participating will have until April 14 to test the online aspects for 12 hours per day (noon -12am EDT). All progress from the previous Alpha test will be wiped, and other changes are listed in the patch notes. […]

  • Dragon Age: Inquisition: Jaws of Hakkon out now on PC, Xbox One

    As promised yesterday, the single-player DLC for Dragon Age: Inquisition, Jaws of Hakkon, is now available on PC and Xbox One. It will run you or £11.99 or your regional equivalent. The new content expands the land of Thedas with mountainous regions and forests, and it is full of “vicious enemies.” Players will also be […]

  • Call of Duty: Advanced Warfare trailer shows Ascendance gameplay

    Activision has released a new gamepay trailer for Call of Duty: Advanced Warfare to support the Ascendance DLC which releases next week. Ascendance, will release first on Xbox consoles March 31 and includes the next chapter of the Exo Zombies Saga, Infected, along with four new multiplayer maps: Perplex, Site 244, Climate and Chop Shop. […]

  • Batman: Arkham Knight will be a digital only release on PC – report

    It appears Batman: Arkham Knight will not see a physical release on PC, according to ShopTo. The retailer was told by its buyer the Rocksteady game will only be released on PC in digital form. ShopTo is currently double checking the information. If accurate, it is unknown if this will be case in North America […]

  • Bloodborne patch focusing on load times, performance optimizations in the works

    A patch for Bloodborne which will address load times is in the works, Sony has said The load times were one of the issues noted in Digital Foundry’s report on the From Software title. Sony told Eurogamer the patch would also explore other issues as well. “The development team is currently exploring another patch for […]

  • Gearbox would “love” to have entire Borderlands collection on current-gen

    An Xbox One and PlayStation 4 version of the original Borderlands game is something Gearbox Software is interested in, according to studio boss Randy Pitchford. Speaking in the latest Major Nelson podcast, Gearbox CEO Randy Pitchford said should Borderlands: The Handsome Collection prove successful, 2K Games might consider a current-gen version. “The fact that The […]

  • Wolfenstein: The Old Blood artwork shows the catacombs, dock, more

    Over the weekend we posted Wolfenstein: The Old Blood artwork along with news of a retail release in Europe. Today, we have better quality images of said artwork to share with you. Enjoy. The standalone prequel will be released digitally on May 5 on PC, PS4 and Xbox One in North America, and digitally on […]

  • Slender: The Arrival terrorizes PS4 and Xbox One this week

    In case you forgot, what with Bloodborne out today and other high profile releases of late, Slender: The Arrival is out today on PlayStation 4 in North America. The scary game will arrive on Xbox One tomorrow, March 25, and in Europe on PS4. Slender: The Arrival is an expansion on the original Slender game […]

  • World of Warcraft’s WoW Token rollout slated after launch of patch 6.1.2

    Blizzard has announced it will start rollout its WoW Token option in the weeks following the launch of patch 6.1.2 on March 24. WoW Token allows players to exchange in-game gold for game time and vice versa. Blizzard will release WoW Token first in realms serving North America, Oceania, and Latin America and will expand […]

  • The Evil Within: The Consequence dated for April, teaser video released

    Part 2 of Juli Kidman’s adventure in The Evil Within will arrive next month with the release of The Consequence. Above is a brief teaser showing some of the “madness” Kidman will encounter. The Consequence will arrive on Tuesday, April 21 on PC, PlayStation 3, PS4, Xbox 360 and Xbox One. European PlayStation players will […]

  • Bloodborne sometimes “struggles to run at a smooth frame-rate” per performance analysis

    Bloodborne has been analyzed by Digital Foundry and according to the report, even with a 30fps cap the game sometimes “struggles to run at a smooth frame-rate.” The game’s day-one 2.69GB update 1.01 is “essential” as it contains improvements to game performance and stability and the frame-rate tests run by Digital Foundry were in single-player […]

  • Borderlands: The Handsome Collection reviews round-up

    Borderlands: The Handsome Collection reviews are out in the wild so we decided to catch a few of them for you. Borderlands: The Handsome Collection is out today on PlayStation 4 and Xbox One. The collection packages Borderlands 2 and Borderlands: The Pre-Sequel along with each game’s DLC content on one disc. Better graphics and […]

  • Evolve, Forza Horizon 2, WWE 2K15 are this week’s Deals with Gold

    Evolve, Forza 2 Horizon and WWE 2K15 are just some of the games which are part of this week’s Xbox Deals with Gold. You can also pick up the Call of Duty: Advanced Warfare Pro Edition for 20% off as well as the standard edition for 33% off. For the Xbox 360 crowd, there’s also […]

  • Xbox 360 2015 Spring Value bundles now available starting at $250

    Microsoft is offering a discount on three Xbox 360 bundles with prices starting at $250. The Xbox 360 2015 Spring Value bundles feature various content such as a Kinect, 500GB console bundle and one month of Xbox Live Gold. Xbox 360 500GB Spring Value Bundle: comes with Plants vs. Zombies Garden Warfare download and Fable […]

  • Rainbow Six Siege beta sign ups now open

    Ubisoft is letting everyone register for the upcoming Rainbow Six Siege closed beta. Rainbow Six Siege is due for a closed beta sometime this year. Ubisoft has opened registration to everyone. All you need to do is enter your preferred platform and log in using your Uplay account. You will be entered into a waiting […]