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Paulina Bozek leaves Sony to join Atari

Monday, 8th September 2008 09:49 GMT By Patrick Garratt

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Update: SCEE just put out a statement on this, saying Bozek will be missed.

Iconic SingStar boss Paulina Bozek has quit Sony to take a job with Phil Harrison’s Infogrames.

Bozek is now development director of a new online game studio at the firm.

“I am very excited to be joining Atari at this pivotal time for both the company and the industry,” said Bozek.

“There is a huge opportunity as gaming platforms become more ubiquitous, more connected and attract more mainstream audiences. Atari has a great vision for the future and I can’t wait to start realising that vision in new products and services.”

Harrison, obviously, is quite pleased.

“This is a significant step in expanding Atari’s online game development capability,” he said.

“Paulina is one of the industry’s most respected creative leaders with an outstanding track-record of commercial and creative success and I’m delighted that she will bring her unique vision, consumer insight and proven ability for creating amazing entertainment experiences to Atari.”

Press release after he break.

INFOGRAMES ANNOUNCES THE APPOINTMENT OF PAULINA BOZEK AS DEVELOPMENT DIRECTOR OF NEW ONLINE GAME STUDIO

- Award-Winning Game Director Of $500 Million, 15 Million Unit-Selling SingStar® Franchise to Lead New Online Game Development Team at Atari, Based In London -

LONDON, UK – 8 September 2008 – Infogrames Entertainment, under its consumer brand Atari, today announces the formation of a new in-house game development studio under the creative and production leadership of Paulina Bozek, one of the games industry’s most pioneering and successful producers. At Atari, Paulina will apply her outstanding production and development skills to establish a new game development team and studio based in London. The new studio will focus on innovating and developing mass-market consumer games and services for online-enabled devices including Personal Computers and game consoles.

“This is a significant step in expanding Atari’s online game development capability,” said Phil Harrison, President of Infogrames. “Paulina is one of the industry’s most respected creative leaders with an outstanding track-record of commercial and creative success and I’m delighted that she will bring her unique vision, consumer insight and proven ability for creating amazing entertainment experiences to Atari.”

“I am very excited to be joining Atari at this pivotal time for both the company and the industry,” said Paulina Bozek. “There is a huge opportunity as gaming platforms become more ubiquitous, more connected and attract more mainstream audiences. Atari has a great vision for the future and I can’t wait to start realising that vision in new products and services.”

For the past 6 years Paulina has been Executive Producer and Game Director of the multi-award winning SingStar franchise on PlayStation®2 and PLAYSTATION®3 at Sony Computer Entertainment’s London Studio. SingStar has achieved combined sales of over 15 Million units and life-time revenue of approximately $500M (measured at retail and online worldwide). The most recent version of SingStar on PLAYSTATION 3 incorporates a variety of online innovations including integrated commerce, community and user-generated content services.

The new Atari studio will initially be located in Hammersmith, west London and will recruit industry-leading technical, creative and production resources, both as in-house employees and externally contracted resources.

About Paulina Bozek:

Paulina started her career in games in 1999 at Ubisoft in Montreal, Canada where she worked with a small team to launch and project manage GameLoft.com, Ubisoft’s then online portal of game services and communities. In 2003, she joined Sony’s London Studio and was appointed as the Producer of SingStar shortly afterwards, over-seeing the production and creative direction of the Franchise. Since its release, the SingStar Franchise has been instrumental in establishing games as popular entertainment for mainstream audiences.

Paulina is the recipient of several prestigious awards, including the first ever BAFTA Interactive New Talent Award in 2004. In 2007, she was listed in the Top 10 rising stars of the Media field on the ‘Courvoisier Future 500 List.’ And in 2008 Mangagement Today listed Paulina in its annual list of top ’35 women under 35’ in British Business. She holds a Bachelor’s degree in Cultural Studies and an MSc in Media & Communications from the London School of Economics.

About Infogrames Entertainment and Atari:
The Infogrames group, including the Atari brand, is a global producer, publisher and distributor of interactive entertainment software for all market segments and all interactive game platforms including consoles from Microsoft, Nintendo and Sony, advanced smartphones, Personal Computers, web and online. Its games are sold in more than 60 countries through an international distribution network and direct to consumers via www.atari.com.

Atari’s extensive catalogue of popular games is based on original franchises (Alone in the Dark, Test Drive, V-Rally, My Horse & Me, Backyard Sports franchise, Total Annihilation, Outcast etc.), publishing properties (The Witcher, Legendary, Race Pro etc.), international licenses (Dragon Ball Z, Dungeons & Dragons, Jamie Oliver etc.) and classic games covering the entire history of the video game industry (Pong, Missile Command, Asteroids etc).

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24 Comments

  1. Psychotext

    Crikey… it’s an exodus. ;)

    #1 6 years ago
  2. Blerk

    You know how shit it is at Sony when everyone’s leaving to join Atari, for fuck’s sake. :-D

    #2 6 years ago
  3. patlike

    I’m sure Mr Harrison and Mr Gardner can be very persuasive if the mood takes them.

    #3 6 years ago
  4. Psychotext

    Oooh… piccy added.

    /considers
    /would

    #4 6 years ago
  5. patlike

    Took that at Sony’s London office last year.

    #5 6 years ago
  6. No_PUDding

    I think Phil’s in there ;)

    #6 6 years ago
  7. Tiger Walts

    “Phil Harrison’s Infogrames”

    Have they given him the company, he must be influential!

    #7 6 years ago
  8. patlike

    Phil Harrison owns games. You can safely put “Phil Harrison’s” in front of any publisher’s name.

    #8 6 years ago
  9. No_PUDding

    Isn’t Infogrames owned by Atari?

    Driver developers, or atleast used to be.

    Anyway, I am sure Phil wanted to be the genius behind the Wii, then left Playstation becuase of crazy Ken’s crazy mistakes. Then obviously his bit on the side has come to join him to develop for the Wii.

    That’s my logic. Dramatic industry!

    #9 6 years ago
  10. Psychotext

    Other way around No_PUD. Infogrames owns Atari (or most of it anyway).

    #10 6 years ago
  11. Blerk

    And Driver’s a Ubisoft property now. :-)

    #11 6 years ago
  12. No_PUDding

    I knew about Driver and Ubisoft.

    Loved Driver (Till Driv3r)
    Loved GTA (Till GTAIV)
    This generation is left open….

    Did not know that at all Psychotext, thanks. Thought Infogrammes was tiny.

    #12 6 years ago
  13. El_MUERkO

    12 comments and not one statement of MILFdom, way to insult the woman

    #13 6 years ago
  14. epic_wanderer

    That’s not strictly true, check comment 4 again.

    #14 6 years ago
  15. wz

    El_MUERkO: Comment #4, PT wins!

    #15 6 years ago
  16. patlike

    SCEE just issued a statement on this. At the top.

    #16 6 years ago
  17. Psychotext

    SCEE issued a statement on my opinion of her? Result!

    #17 6 years ago
  18. patlike

    :D

    #18 6 years ago
  19. wz

    PT: Maybe they just realized how much they lost today.

    #19 6 years ago
  20. morriss

    She seems nice.

    I want a slightly-sideways-on-Pat-portrait taken too.

    #20 6 years ago
  21. adelinaaa

    she’s my sister, she is nice but she doesn’t laugh at my jokes cause she says they’re not funny, but i think she’s just a little uptight.

    #21 6 years ago
  22. Psychotext

    Hello. :D

    #22 6 years ago
  23. morriss

    Totally left field. Love it! :D

    #23 6 years ago
  24. Roybott

    I just spent a minute trying to figure out why I couldn’t remember reading this story earlier and therefore why I couldn’t see this news story on the front page…

    /leaves quietly

    #24 6 years ago

Comments are now closed on this article.