Acti-Bliz Massive sell-off could be “really interesting and positive,” says Polfeldt

Monday, 18 August 2008 11:59 GMT By Patrick Garratt


World in Conflict developer Massive Entertainment may be up for sale, but VP David Polfeldt reckons it could be the best thing to happen to the firm.

“It’s exciting when you’ve been inside a publisher for six years, and we haven’t been really shopping for projects or investigating our network to see what’s out there,” he told VG247.

“It’s a very exciting world that suddenly opens up. If things work out this could well be a really, really interesting and positive move for Massive.”

Polfeldt continued, saying the critical acclaim of RTS World in Conflict has considerably eased the process of gaining interest from publishers.

“I mean, I remember trying to find publisher deals and it was just so incredibly hard that you’d kill yourself,” he said.

“And six years later you come back to market with a 90-plus game at your back and the situation is not as hard as it was ten years ago, for sure. That’s been quite a pleasant surprise.”