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NPD to date for 2008: Wii whitewashes while 360 and PS3 thrash it out

Sunday, 17th August 2008 12:01 GMT By Mike

wii3.jpg

In the wake of July’s NPD figures, we thought we’d look at just how well the ‘big three’ have fared over the last seven months by tallying all hardware data for 2008.

We all know Nintendo is having a fantastic year, but just how well is Wii doing?

Microsoft and Sony are fighting their own high-def battle, but how big is the margin between the two, and who has the lead?

After the drop.

Back in February, “Big” Jack Tretton announced that this was the year of the PS3, and if it wasn’t for Wii he may well have been right.

The Mario machine has certainly lived up to its E3 promise of making people smile, moving 4,038,000 units so far this year.

Wii’s success isn’t the only reason Nintendo’s smiling like a Cheshire cat this year: DS has sold 3,795,400 machines so far in 2008, making Nintendo’s total hardware tally for the US 7,833,400.

By comparison, Sony’s three-pronged attack of PS3, PS2 (no Jan 2008 sales figures are available, oddly) and PSP, has achieved 4,705,000 unit sales in total.

Xbox 360 sales figures have remained steady since January, but have always rested near the 200,000 mark. Total 360 sales for the year come in at a relatively paltry 1,560,800 units.

This figure puts Microsoft’s console firmly at the bottom of the next-gen pile. In fact, if we take every device into consideration, Microsoft’s great green hope has sold just over 400,000 more than PS2, and that’s without January’s figure for the last-gen Sony machine included.

As we’re fast approaching the Christmas period, and with so many big titles from all three consoles – most markedly from Sony and Microsoft – the most pertinent question in the US market is whether or not the Nintendo train can be derailed in any meaningful way.

Sony is pushing LittleBigPlanet hard, with the company wanting Sackboy to become an “emblematic character” for the brand. There’s also the mouth-watering Resistance 2 and Motorstorm: Pacific Rift to look forward to in the last quarter of this year.

Microsoft is betting heavily this autumn on Epic’s Gears of War 2, a Rare duo of Viva Piñata: Trouble in Paradise and Banjo-Kazooie: Nuts and Bolts, and Lionhead’s atmospheric Fable II.

While all the above look fantastic, it remains to be seen if these high profile titles will be preaching to the converted or they’ll have the power to turn onlookers into new customers. Will they encourage the nearly 5 million Wii owners to choose a PS3 or 360 as their second console?

The only ‘AAA’ Wii titles confirmed as hitting US shores before Yuletide are Wii Music, Animal Crossing: City Folk, Harvest Moon: Tree of Tranquillity and Star Wars: Clone Wars Lightsaber Duels. While it looks like an anorexic line-up, Wii Music alone is likely to secure success for the machine this Holiday.

But Christmas is months away. Who’s “winning” in America so far this year?

NPD Hardware for 2008

  1. Wii: 4,038,000
  2. NDS: 3,795,400
  3. PS3: 1,833,000
  4. PSP: 1,704,200
  5. 360: 1,560,800
  6. PS2: 1,168,500

By Mike Bowden

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12 Comments

  1. captaineurogamer

    From above “After the drop.”

    So in England they drop. In America they say jump.

    #1 6 years ago
  2. morriss

    We say jump too because we’re multi-lingual.

    #2 6 years ago
  3. 504BLACK

    WOW THE ALMIGHTY PS3 IS WAY AHEAD PLEASE Y’ALL KILLING ME THEY BETTER BE AHEAD SELLING TO 2 DIFFERENT MARKETS AND COMING OFF 2 BIG WINS IN THE LAST 2 GENERATIONS SO GIVE 360 PROPS FOR EVEN HANGING IN EVEN WITH NO MAJOR SUPPORT FROM VIDEOGAME WEBSITES OR MAGAZINES

    #3 6 years ago
  4. Syrok

    Hi, do you need a new keyboard?

    #4 6 years ago
  5. Psychotext

    Looks like it doesn’t it.

    #5 6 years ago
  6. Blerk

    Seems over for hi-def gaming. :-(

    #6 6 years ago
  7. Hero of Canton

    Nah, it’s not over. PS3 hasn’t reached the sweet spot price yet. Once it comes down a bit further, and the viral success of Wii wears off (I think it’ll take a while longer, but I do think it’ll happen), PS3 will start to outsell Wii – though it’ll be a while before it catches up to Wii’s impressive LTD sales.

    #7 6 years ago
  8. morriss

    I don’t think so, tbh. The Wii sold to a completely new type of customer that wouldn’t buy a 360/PS3 if they cost £50.

    #8 6 years ago
  9. Blerk

    Exactly how long is it going to take the PS3 to reach that ‘sweet spot’? It’s showing no signs of movement yet. It could be years. By that point, the Wii will be so far ahead it’ll basically be all over. In fact it might be all over already.

    #9 6 years ago
  10. Psychotext

    By the time the success of the Wii wears off we’ll be looking at the next gen.

    #10 6 years ago
  11. Hero of Canton

    We’ll see, I guess. I just think the viral effect for Wii will wear off soonish. Eventually, those who bought it will realise they don’t use it enough. And there’s no real ‘killer app’ from Nintendo until Wii Sports Resort, and it remains to be seen whether that will sell for £40 to those who enjoyed the (free) original. I can’t see Wii Music being a big success (though I personally think I’ll enjoy it a lot).

    #11 6 years ago
  12. Psychotext

    Those who bought it and don’t use it are fairly irrelevant though… they’re already counted. :)

    It’ll keep selling to people that see it and get wowed by things like Wii Fit, Wii Sports, Mario & Sonic etc.

    #12 6 years ago

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