According to UBS analyst Ben Schachter, music games have been a “key driver” for music industry this year, with “sales of music-themed games responsible for 19% of overall industry software dollars in July (15% YTD) and 44% of y/y industry dollar growth during the month (32% of growth YTD).”
That’s not insignificant. In a research note, Schachter has also pointed out that Guitar Hero franchise dollars year-to-date are up a mighty 87 percent.
In terms of units, Guitar Hero is up 82 percent this year. On a dollars basis, the recent DS release of Guitar Hero: On Tour took in more than $15 million in July alone.
Moreover, MTV Games’ Rock Band bundles on Wii, PS2 and Xbox 360 combined for nearly $47 million in sales in July.
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