Nintendo plans Christmas drive into Latin America

Friday, 15 August 2008 10:43 GMT By Patrick Garratt

According to this Reuters report, Nintendo’s planning an aggressive marketing camapign in Latin America this Christmas, focused, unsurprisingly, as non-core gamers.

“The long-term economic potential of Latin America makes this an extremely important market for video games,” said NoA boss Reggie Fils-Aime, talking at an industry conference in the Pacific resort of Playa Bonita on Thursday.

“Nintendo has experienced phenomenal growth in the region over the past few years growth that has even surpassed what we have seen in the United States,” he added.

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