Wed, Aug 06, 2008 | 15:31 BST
Gosen: “We WILL outsell the PlayStation 3″
European Xbox marketing boss David Gosen, in a presentation at Chelsea football club today reaffirmed the company’s intention to beat PS3 this generation in terms of sales.
The last slide in his talk said: “We WILL outsell the PlayStation 3″.
“We’re going to invest in this region to ensure we win,” he told attendees.



41 comments
#1
Newbie101
06/08/08, 3:33 pm
But its already losing!
#2
monkeyman
06/08/08, 3:38 pm
BOLL#OCKS, I’D LOVE TO WIPE THE SMILE OFF THAT SMARMY GITS FACE, BUT IM SURE SONY WILL IN TIME,
DO NOT UNDERESTIMATE THE POWER OF PLAYSTATION
#3
Psychotext
06/08/08, 3:45 pm
They need to do something about Europe if they want to do that. They’re a bit stupid to be cocky like this.
#4
Robo_1
06/08/08, 3:57 pm
Like Kaz said though, are they in it with a ten year plan, or will 360 be a memory in five years?
Anyway, let ‘em fight it out. It’s great that the games industry has such strong companies investing in it, it keeps everyone on their toes, and ensures top features, games and competitive prices.
#5
patlike
06/08/08, 3:57 pm
*says nothing*
#6
No_PUDding
06/08/08, 4:20 pm
Strong words.
I would be shocked if it’s true. It sounds like last legs talk.
#7
patlike
06/08/08, 4:24 pm
I’m hoping to get an interview with David soon, actually. Be good to talk to him about this stuff.
#8
No_PUDding
06/08/08, 4:34 pm
Grill him if you do get the chance.
I would like to know how he coudl support those claims.
But It’s a fine line between being rude and uncovering faults (and never getting and interview again) and beign polite and gettign information with the companies bias in it.
Well….
Good luck.
#9
mortiferus
06/08/08, 5:16 pm
If they drop the euro price following the US price cut who knows… that could boost sales dramatically especially in the fall. You guys have to remember that price is a huge factor for many and there are certainly a lot of people who have not made the jump to current gen strictly based on cost.
MS will have some heavy momentum going in their favor with the US (and possibly Euro price drop), the new xbox experience roll out, Fallout 3 and of course Gears 2.
#10
Psychotext
06/08/08, 5:23 pm
Price isn’t going to help them in Europe. They need millions of pounds worth of advertising and a complete image makeover.
#11
mortiferus
06/08/08, 5:29 pm
@Psychotext
Don’t ever underestimate the power of cost. But I agree wth the image bit. I think they are working on that and they are starting with the xbox experience, which IMHO is a good start. But like others here have said this is all marketing talk and the proof is in the pudding. Can they back this up? They certainly think so, and I have a sneaking suspicion that MS has somethingup their corporate sleeves.
#12
Quiiick
06/08/08, 6:01 pm
@ mortiferus
Don’t ever underestimate the power of “image”.
No price-cut whatsoever will let Microsoft lead the console-war in Europe or Japan.
#13
Quiiick
06/08/08, 6:07 pm
… the new xbox “experience” is just a new coat of paint stolen aesthetically from all kinds of places and definitely not “the magic of software”.
Real magic has a different look …
#14
Psychotext
06/08/08, 6:44 pm
I’ll have some of what you’re smoking Quiiick. Or at least a description of the magical things you see!
#15
morriss
06/08/08, 7:06 pm
Even if Sony themselves admitted 360 was the better machine and would sell more Quiick would probably dispute it.
#16
No_PUDding
06/08/08, 7:13 pm
I just think that EU is lost to them somewhat. It’s got the image of a 12-14 year old’s thing, and Halo was the only reason it sold in the first place.
The X really doesn’t do anything for them. They could have named it a multitude of things that avoided 90′s ‘radical’ linguistic trends, and I am sure their image would been better.
Or do I mean XBetter?
#17
mortiferus
06/08/08, 7:22 pm
@ Quiiick:
Don’t ever underestimate the power of “ Both a Larger Library of Games, a low hardware price… and MS’ Deep Pockets”.
While I do agree that the “new xbox “experience” is nothing to get too exited about for the hardcore gamer, I must acknowledge that it is a step in the right direction for MS. It is gunning for the … casual crowd and social gamers.
Plus, when combined with the 3D Mii’s and the other as of yet unkownn software projects that will use it, it “might” turn out to be a unique selling point. Finally it is a hell of a lot nicer than the minimalist XMB. nuff said.
#18
Psychotext
06/08/08, 7:53 pm
@No_PUDding: I wouldn’t go so far as “lost”… they’re selling a lot better than the original xbox did here, but when you’ve got the Wii trampling over everyone, everywhere you don’t stand a chance.
The best they can do is get solid sales for the rest of the gen and capitalise in the US.
#19
wz
06/08/08, 9:39 pm
I just stumpled upon this interesting chart.
Just telling.
#20
Psychotext
06/08/08, 9:49 pm
wz: That query changes quite a lot depending on what terms you use. I.E:
This one is for xbox, wii and PS3
This one is for xbox 360, wii and PS3
Your original one was for “xbox360″ (no space)
#21
Psychotext
06/08/08, 9:50 pm
/waves at moderator
The comment monster ate my post.
#22
morriss
06/08/08, 9:57 pm
What happened? Gimme a sec.
#23
morriss
06/08/08, 9:58 pm
Ta-daaa!
#24
Blerk
06/08/08, 10:03 pm
Hello all. I see the schools are out.
#25
Psychotext
06/08/08, 10:07 pm
Thanks.
(stupid comment monster)
#26
wz
06/08/08, 10:07 pm
PT: Most interesting indeed. The original search was one of the examples of Google Insights for Search, so I just copy’n'pasted it.
Now, it’s even better to glue it all together: look at this, Nintendo dropped below the others.
Ah, statistics, looks like fact, means like nothing.
#27
Blerk
06/08/08, 10:08 pm
What about this one?
#28
wz
06/08/08, 10:08 pm
Mine’s been eaten too. Monster hates links.
Just make it
to see Nintendo fall below the others!
Oh, and my eaten comment mentions I would not try to put meaning into that
#29
Psychotext
06/08/08, 10:09 pm
Blerk: This one is better
#30
Psychotext
06/08/08, 10:10 pm
But yeah, it’s a interesting enough tool… but far better if you can be very specific (model numbers etc).
#31
Quiiick
06/08/08, 11:52 pm
@ morriss
No need to call me a Sony-fanboy.
I owned an Xbox360 long before I bought a PS3.
I just think Microsoft made a lot of mistakes with the 360 (starting it all with the ugly RRoD issue …) and that is why I believe they have no chance.
Back in 2005 I thought Sony was really disrespecting their users but they changed quite a lot since then.
#32
morriss
06/08/08, 11:54 pm
Have they?
#33
Quiiick
07/08/08, 12:07 am
Yes, I think so! But it’s quite difficult to prove it for 2 reasons:
1.) English is not my native language!
2.) The mistakes Microsoft made are on a meta-level of communications. They are really bad in figuring out what you need to establish a high-quality brand image. Unlike Sony, Nintendo or Apple, for example, they have no idea how to create “style”. And this lack of knowledge/feeling will be the main reason they will fail IMHO.
#34
Psychotext
07/08/08, 12:11 am
Nintendo don’t do style Quiiick. They do accessibility.
#35
wz
07/08/08, 12:13 am
PT: What Nintendo does is style-y, the casual in-your-living-room style, perfectly matched to your iPod and iLife and iWhatever.
Still, I like the Wii.
#36
Quiiick
07/08/08, 12:16 am
@ Psychotext
No, they certainly do stylish hardware, like Apple (see also wz’s post).
And yes, they are VERY accessible.
#37
Psychotext
07/08/08, 12:19 am
There’s nothing stylish about it. It’s just small.
You’re mistaking popularity with style (as so many do).
#38
morriss
07/08/08, 12:28 am
Quiick. My apologies. I’ve got you completely confused with another user. Sorry about that.
Also, your English is excellent. Sorry again.
#39
Quiiick
07/08/08, 12:33 am
There really is no reason to continue my argument if you can’t see the subtlety of Nintendo’s style:
The way they mix “white & light blue”, the way they do their advertisement, the way they design the package of the console & the accessories, the naming of the console, and, and …
#40
Quiiick
07/08/08, 12:36 am
@ morris
Thanks for the compliment!
#41
Psychotext
07/08/08, 1:05 am
Oh, I wont disagree that the design of the thing is a total cash in on the iPod craze. That’s a certainty.