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This, ESA, is how you do a games show. Penny Arcade’s announced an East Coast version of PAX, scheduled to happen for the first time in 2010.

Said Tycho:

People sometimes call PAX “The New E3,” but that never sat right. It’s better to say that PAX is everything E3 isn’t. We made it the opposite on purpose – public instead of private, fun instead of work. It’s about people who make and play games, instead of the games themselves. This is all pretty obvious in retrospect, but for some reason no-one else had done it. It deserves to be on the East Coast. Frankly, it should be global. I’m working on it.

More through there.