Kutaragi “gambled” with high tech PS3 strategy, says Maguire

Friday, 25th July 2008 10:40 GMT By Patrick Garratt

In an interview with TechRadar, SCE UK boss Ray Maguire has said that Ken Kutaragi’s scheme of introducing PS3 as a high tech machine at a high price was a “gamble.”

“The gamble that Ken Kutaragi took with the PlayStation 3 was to put in a high level of technology, so it has been a bit slow to market in some respects, but we’re now seeing how people are starting to understand how the technology works,” he said.

“Historically, the installed base of any hardware platform has been proportional to its great gameplay, but also very attached to the RRP. That was the second part of Kutaragi-san’s gamble, as that hardware made the machine more expensive. But now we’re in the second part of the PS3′s cycle, and since the price came down, there has clearly been an uplift.

“We’ll go through the next part of the year without a price-reduction, but we’re committed to introducing the 80Gb PS3 here on August 29, and the £299 price-point remains. That’s why we’re short of stock at the moment – production of the 40Gb PS3 has stopped.”

Much more through the link.



  1. Blerk

    The gamble paid off in some ways but not in others. It’s hard to decide whether they did the right thing or not, tbh.

    If they’d kept the PS3 on ice and stuck with the PS2, they could’ve milked that for another couple of years and introduced the PS3 at a cheaper price point in a more finished state. But by then the 360 would probably have cleaned up, and the HD disc format war would have been far from a dead cert – HD-DVD would’ve probably won it.

    I think they did what they had to do, despite it being a poor choice on many fronts. That price point was a fucking disaster, though. Quite what they were thinking, I have no idea.

    #1 6 years ago
  2. Psychotext

    Good for blu-ray… fucking horrible for the Playstation brand.

    #2 6 years ago
  3. scuz

    and rightly so.

    #3 6 years ago

Comments are now closed on this article.