Games consoles will be dead in 10 years, says St John

Thursday, 24th July 2008 10:31 GMT By Patrick Garratt

WildTangent boss Alex St John has told the Casual Connect game conference in Seattle that the current generation of consoles will be the last, making the prediction that video game consoles will be “extinct” by 2020.

“We are looking at the last generation of consoles right now,” he said, talking at the event this week. “I am going to predict to you that the PS3, the Wii and the Xbox are the last generation of consoles that you either see or that anybody regards as successful in the market.”

Big games publishers are also going to get caught out in the coming years, said the exec.

“Everything they know how to do is wrong,” he said. “They start in a well. They think that brand matters. They think that their marketing expertise matters. They think that a pile of art work and a box matters. They have got a bunch of people paid huge salaries with years of expertise who would never dream of firing themselves because they have got the wrong domain expertise.

“And so Disney, for example, would never have funded the $200 million project to build Club Penguin, but boy they paid $700 million like little b****** to buy it after it hit the market… So the weird thing is that the expertise and the skill set to create these games – they are not really rocket science to make – it is just an entirely new mentality. The big budgets and the money and all the stuff these companies have that are entrenched are not an advantage, they are an encumbrance.”

More on SeattlePI.



  1. Syrok

    There is only one thing wrong in that statement and that is the fact people will always want to play games.

    #1 7 years ago
  2. SticKboy

    There are SO many things wrong with this – principally being that the *next* gen of consoles will be the last gen. I would bet an internal organ that both MS and Nintendo will release a follow-up to the Wii and the X360. Sony are currently insisting the PSTriple will last 10 years, so perhaps they’re in a different situation.

    #2 7 years ago

    What a prat.

    So none of the millions of casual gamers who still can’t get their hands on a Wii are going to want a Wii 2??

    Why is this even a story?

    #3 7 years ago
  4. patlike

    I assume he means that games will be played on generic hardware as opposed to specific boxes.

    But I have to say it doesn’t make a huge amount of sense.

    #4 7 years ago
  5. Blerk

    I’ll have some of whatever he’s smoking.

    #5 7 years ago
  6. Tiger Walts

    10 years is a long time. We may see one more iteration of hardware but a standard games platform put into entertainment boxes is a possibility on that timescale.

    #6 7 years ago
  7. Gekidami

    Take note that this guy isnt actualy a video game dev persay, his business is making stupid little, near-flashgames that are released for free on PC, he’s just hating on consoles because, he thinks that the crap that takes his guys about a month to make is better then the hard work it takes real game devs 4 years to do, and that his stuff will come to replace what consoles offer…

    #7 7 years ago
  8. SticKboy

    Even the commenters over on the original article think that this guy has been at the fruit n’ nut a bit too much.

    #8 7 years ago
  9. gwrisley

    Check out what I have to say about this over at

    #9 7 years ago

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