Speaking to Kotaku at E3 yesterday, Take-Two chief Ben Feder has defended the company’s policy of keeping GTA-maker Rockstar firmly behind a media-resistant iron gate.
“We need to protect our creative folks,” he said. “We need to make sure that the outside world doesn’t interfere with their creative process. We then need to provide the resources, and finally, we cant get in their way… [by] putting something in a box whether it’s ready or not.”
And giving games enough time to cook is just as important as giving Rockstar breathing space from the press, he said.
“We serve no wine before its time. We respect their work and their creativity, and that’s not a strategy that everybody takes in this business.”
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