Tue, Jul 15, 2008 | 13:14 BST
Shane Kim explains 360 push into casual space
Xbox boss Shane Kim’s explained the focus of last night’s E3 Microsoft conference, saying the firm’s aim is to attract non-core users with 360.
“It’s fair to say that we still have a lot of work to do to extend our appeal into the non-hardcore space, but our aspiration is absolutely to attract those people,” he said, writing on Edge-Online.
“That’s why we spent the majority of our briefing on service features and on content that will appeal to a broader audience.”
More through the link.