Shane Kim explains 360 push into casual space

By Patrick Garratt, Tuesday, 15 July 2008 07:12 GMT

Xbox boss Shane Kim’s explained the focus of last night’s E3 Microsoft conference, saying the firm’s aim is to attract non-core users with 360.

“It’s fair to say that we still have a lot of work to do to extend our appeal into the non-hardcore space, but our aspiration is absolutely to attract those people,” he said, writing on Edge-Online.

“That’s why we spent the majority of our briefing on service features and on content that will appeal to a broader audience.”

More through the link.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

Microsoft E3 Pc 2008

  • "We knew it was coming", says Sony VP of FFXIII 360 announce

    Sony vice president of product development, Scott Rohde said in a video interview (see below) at E3 this week that the company “knew it was coming” when asked about Microsoft’s capture of Final Fantasy XIII at its press conference on Monday. However, Rohde seems unperturbed by the news, proclaiming that 2008 is “the year of […]

  • Xbox 360 dashboard walkthrough video released

    After the drop. If you’re wondering how the new Xbox 360 dashboard will work and what it will look like, all is explained below. Dashboard update coming “fall” this year. By Mike Bowden

Shane Kim

  • Shane Kim: Console gaming will never "go away completely"

    It’s a brave new world. Where console giants once ruled, app stores and social behemoths are setting up shop. Some console gamers, then, see their hobby as living on borrowed time. Former Microsoft big wig Shane Kim, however, doesn’t feel sky chunks raining down on his head just yet.

  • Ex MGS boss Kim joins Zipline

    Ex Microsoft Game Studios head Shane Kim has joined mobile games group Zipline. Kim will be brought in to advise on the company’s game development platform Moai, which is being used by Harebrained Schemes for Crimson, the first game to be published under Bungie’s Aerospace program. Kim, who was also recently added to GameStop’s board […]