“I think what Sony does with Home is up to them, and my advice is that we shouldn’t hold our breath, because that could be quite a dangerous thing to do,” he said.
Gosen added, talking of Microsoft’s newly-announced Xbox Live Avatars: “Avatars go back to this concept of a social experience on a social network – [we have] 12 million members [on Xbox Live] globally, and we have a very actively engaged member-base.
“So we’ve got a really active community already, and what we need to do is create an identity for those people. Personalisation isn’t really new – we know people want to personalise their experience. Now, the avatars we’ve got are Xbox avatars, and they have arms, necks and legs, which other people’s avatars maybe don’t.
“But that’s just the start point. They’re appearing in the game, and what you’ll see us do more and more is make sure that avatars are truly integral to everything we do. It just goes back to true personalisation and creating a social network that really works and is really relevant to all people.”
There’s a full interview here.