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Sony CFO: No plan to drop PS3 price

It's not happening. It's so not happening. Speaking to Smart Money, Sony CFO Nobuyuki Oneda has said pretty clearly that there really are no plans to drop PS3's price any time soon.

"Our strategy is not to sell more quantity for PS3 but to concentrate on profitability," he said, speaking to investors at a Nomura Asia Equity forum in Singapore. "Our plan is not to reduce the price."

So there you are.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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